Digital payments firm Visa has roped in Liverpool and Egyptian footballer Mohamed Salah as their Brand Ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa. Through the partnership, Visa aims to ‘celebrate the values of dedication, perseverance, and excellence that it associates with the football superstar and the brand itself.’
Mohamed Salah, commented,
“Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams. I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be.”
Tarek Abdalla, Visa’s Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), added,
“As an icon in the Middle East and Africa, and a legend of the modern game, Mo Salah has become a beacon of hope and joy in households all around the world, uplifting people through the belief that everyone, everywhere can help shape the future. We are proud to have Mo as an Ambassador, who is not only an inspiring athlete but reflects several of our guiding principles. Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce.”
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