The Utah Jazz is an American professional basketball team that was founded in 1974 in New Orleans as an expansion team known as the New Orleans Jazz. The Jazz compete in the National Basketball Association (NBA) as a Western Conference Northwest Division member.
The franchise moved to Salt Lake City in 1979 and got rebranded as the Utah Jazz. The Jazz first qualified for the Playoffs in 1984 and didn’t miss any of them until 2004.
The franchise became a powerhouse in the 1990s but lost two finals to Michael Jordan’s Chicago Bulls. The Jazz has since won two Conference titles and 11 Division titles including their latest Division title in the 2021-22 season. In this article, we look at their sponsors:
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Utah Jazz Sponsors 2022-23
Utah Jazz Sponsors 2021-2022
NBA Sponsors 2023/24a
Official Jersey Patch Sponsor
LiveView Technologies
Utah-based Enterprise Cloud Service vendor LiveView Technologies, which provides a Platform-as-a-Service (PaaS) Cloud service for remote video and analytic data gathering, signed a multi-year partnership agreement with the Utah Jazz in September 2023, becoming the franchise’s official jersey patch sponsor from the 2023/24 season onwards.
LVT replaces Qualtrics as the jersey patch partner of the Jazz, whose previous deal was valued at US$4 million per year. Qualtrics had held the position for six years, having originally signed in 2017.
Official Arena Naming Partner
Delta Airlines
The Utah Jazz announced in January 2023 that international airline Delta would hold the official naming rights to their arena from July 2023 as part of the multi-year collaboration, replacing North American smart home firm Vivint.
When the arena was opened in 1991, Delta owned the naming rights as part of its inaugural sponsorship with the NBA franchise. In addition to its present position as the Utah Jazz’s Official Community Partner, Delta is also set to take on the role of Official Airline under the long-term arrangement.
Official Solar Provider
LGCY Power
In December 2021, the Jazz and LGCY Power announced an exclusive, multi-year partnership in the consumer category of solar power/energy, with the latter selected as the Official Solar Provider of the former.
LGCY Power, a company in residential solar energy services, is also one of the presenting sponsors of the NBA.
The exclusive partnership between the two parties includes naming rights for the showcase Legends Club presented by LGCY Power on level two of Vivint Arena, digital and traditional branding during Jazz games on-air and in the arena and other promotional and experiential partnership assets.
Official Ticketing Provider
SeatGeek
SeatGeek, a ticket search engine, will start its multi-year collaboration with the Utah Jazz in October 2023, as was officially announced in November 2022, making SeatGeek the NBA team’s official ticketing provider.
Official Payments Partner
American Express (Amex)
American Express and the Utah Jazz signed a multi-year agreement in October 2022, with Amex becoming the NBA team’s exclusive payment partner.
The multi-year agreement also makes Amex the Official Payment Systems Provider for all events held at Vivint Arena.
Official Photo Book Partner
Chatbooks
In October 2022, the Utah Jazz and Chatbooks announced a multi-year partnership that made Chatbooks the team’s official photo book partner.
Through this partnership, Chatbooks highlights its dedication to strengthening the Utah community as it documents special game-night memories among friends and family and through a variety of other fan-based initiatives.
Official Cryptocurrency Partner
CoinZoom
In March 2022, the Jazz and CoinZoom, a US-based cryptocurrency exchange and fintech business, established a partnership that made CoinZoom the NBA team’s official cryptocurrency platform and NFT marketplace.
Through the CoinZoom app, Jazz fans can access the most recent Jazz NFT drops by scanning a QR code at their Vivint Arena seats thanks to the Utah Jazz and CoinZoom cooperation.
Official Credit Union Partner
America First
In October 2021, the Jazz and America First Credit Union announced an exclusive, multi-year partnership, with America First becoming the Official Credit Union Partner of the Utah Jazz.
America First Union Credit has been affiliated with the Utah Jazz since 1985 and now has an expanded relationship with the franchise, including digital and traditional branding at Vivint Arena, activations during Jazz games and affiliations with the NBA G League Salt Lake City Stars and other sporting events.
Official 5G Partner
Verizon
The American telecommunications industry giant has its 5G spread across 60 NBA arenas, having agreed on multi-year agreements with 15 NBA franchises, the Utah Jazz being one of them.
The company’s 5G Ultra Wideband network enables the franchises to provide their fans with more immersive experiences and allows their arenas to use next-gen solutions for operational purposes around public safety, access, concessions and crowd management.
Official Health & Wellness Partner
Just Ingredients
Utah-based nourishing and accessible wellness beauty products brand Just Ingredients agreed on a multi-year partnership deal with the NBA franchise Utah Jazz in October 2023 to become the franchise’s official health & wellness partner.
Just Ingredients will also sponsor the Jazz’s annual 3v3 Tournament, which takes place during the annual Salt Lake City Summer League, and a special Ladies’ Night at Delta Center on March 4, 2024, when the Jazz play the Washington Wizards.
Official Uniform and Linen Partner
Alsco Uniform
In November 2023, Alsco Uniform, a laundry services provider signed a partnership extension deal with the Utah Jazz, with the former becoming the Official Uniform and Linen Sponsor of the Delta Center and Zions Bank Basketball Campus.
Alsco Uniforms also serves as the team’s Official Sponsor of the ‘Mop Crew’ which encompasses the employees who keep the court clean and dry during breaks in game action and timeouts.’ Along with providing many products at the Delta Center to enhance fan experiences and provide them with a safe and clean environment, Alsco also supplies hand sanitisers and floor mats and linens to the Zions Bank Basketball Campus.
Official Partners
Route
The Utah Jazz and the Utah Jazz Team Store announced in March 2021 a new multi-year partnership with Route, a Lehi-based e-commerce company.
As part of the partnership, the Utah Jazz Team Store has integrated Route into the online ordering process for fans purchasing jerseys, hats, shirts and other official team gear. In addition, fans can show they have downloaded the Route app to receive 10% off on purchases made in person at the Utah Jazz Team Store. The Jazz, thus, join more than 8,000 other merchants that use Route to improve the e-commerce experience for their customers.
Ken Garff
Ken Garff Automotive Group was announced as an Official Partner of the Utah Jazz in March 2022.
The multi-year collaboration is centred on collaborative community projects that have a beneficial impact, similar to Ken Garff’s “We’re Hear For You” service projects and the Jazz’s NBA Cares outreach activities.
Travel Pass
Utah-based booking platform Travel Pass announced a multi-year partnership agreement with the Utah Jazz in October 2023 that will provide Jazz fans with access to special travel experiences starting with the 2023-24 season.
Beginning in the 2024-25 season, the Jazz and Travelpass will launch the Utah Jazz Road Game Plan. Accessible on utahjazz.com and through the Utah Jazz mobile app, the Utah Jazz Road Game Plan invites fans to use travelpass.com to book and plan a trip to any of the team’s away games based on pre-made itineraries with deals on hotels and activities.
Additionally, throughout the 2024-25 season, Travelpass will sponsor 10 in-game promotions at Delta Center where Jazz fans will be prompted to scan a QR code on their seat to be entered to win a Utah Jazz away game experience.
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