The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC’s Official Tire for three more years.
Toyo Tires will continue to get major branding presence at select UFC events, with its logo on the Octagon fighting ring and also across UFC TV broadcast assets. Toyo Tires will also enjoy branding on the UFC website and across its social media channels.
Grant Norris-Jones, SVP/Global Partnerships, UFC, commented:
“We’re getting meetings that we haven’t before, so hopefully, that means knocking down new categories. We see ourselves as highly complementary properties; now we have to go prove that.“
Mike Mossholder, Executive Vice-President — Global Marketing, UFC, said:
“Toyo Tires will continue to play a key role in our success and we are excited to further leverage the UFC brand to increase their reach across all channels.“
The Board of Control for Cricket in India (BCCI) has announced four new partners for…
Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…
The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…
The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…
Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…