UEFA partners with Wiesenhof for Euro 2024

German poultry firm Wiesenhof has been announced as the final national partner of 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 or the 2024 Euros, after a partnership agreement with the European football-governing body, UEFA. 

The deal will see Wiesenhof provide fans with the chance to win VIP tickets for the Euro 2024 matches. Wiesenhof will be giving out more than 1,000 tickets and is the fifth and final national sponsor of the event, joining the likes of Bitburger, Deutsche Telekom, Deutsche Bahn and Ergo.

Guy-Laurent Epstein, Marketing Director, UEFA, commented:

“We are pleased to announce our partnership with WIESENHOF for UEFA EURO 2024. Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundreds of tickets to join us at the heart of the most outstanding football action of the summer. These events, kicking off in early 2024, will celebrate the game of football and serve as an excellent prelude to what is poised to be another captivating European championship.“

Dr Ingo Stryck, Head of Marketing at the PHW Group, added:

“UEFA EURO 2024 will not only thrill passionate football fans from Germany and all over Europe, but will enthral everyone, and so we are proud to become an official national partner of this great competition. We are especially pleased that we can share this enthusiasm by providing unforgettable live experiences to customers and fans through various raffles and competitions.“