Cricket

SuperSport and ICC renew partnership

The International Cricket Council (ICC) has renewed its partnership with South African sports broadcaster SuperSport International. The new deal will see SuperSport continue to broadcast all global ICC events to 52 African countries till the end of 2031.

The partnership, which started in 2007, will continue for a further eight years and also cover the ICC Men’s Cricket World Cup 2027, which will be held across South Africa, Zimbabwe and Namibia. The renewed deal will also cover the women’s ICC events as well as the U19 World Cup matches. 

Geoff Allardice, Chief Executive of the ICC, commented:

We are delighted to be continuing our successful and proven partnership with SuperSport. There is a real opportunity for more fans to engage with ICC events and enjoy cricket across the 52 territories. Following the hugely successful ICC Women’s T20 World Cup 2023 and the legacy left for women’s cricket in South Africa, I am confident that this strategic partnership will play a major part in building the momentum for women’s sport in the region too.

Marc Jury, CEO, MultiChoice South Africa, said:

We are delighted to have secured another deal with the ICC, continuing our excellent partnership. We are excited to deliver ICC cricket coverage to Africa for the next few years and provide new experiences for fans across the continent.

Staff

Share
Published by
Staff

Recent Posts

BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners for…

12 months ago

Mumbai Indians team up with NIC Ice Creams

Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…

12 months ago

Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024

The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…

12 months ago

SunRisers Hyderabad announce Centuary Mattress deal ahead of IPL 2024

The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…

12 months ago

Ford Motor Company becomes Title Partner of Red Bull Academy

Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…

12 months ago

Neeraj Chopra becomes Eveready brand ambassador

Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…

12 months ago