This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise SunRisers Hyderabad’s (SRH) physical and digital assets as their official sponsors and partners for the 2024 season.
Also read: SunRisers Hyderabad (SRH) Sponsors 2023
PRINCIPAL PARTNERS
BKT
In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner of the SunRisers Hyderabad.
The deal puts the BKT logo on the back of the SunRisers matchday jersey.
Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with the SRH since the 2018 season.
As part of the deal, the Jio logo appears on the left sleeve of the SunRisers playing jersey.
Dream11
The Mumbai-headquartered Indian fantasy sports platform has served as the designated fantasy sports partner to the SunRisers since 2019.
As per the deal, the Dream11 logo features front and centre of the SunRisers matchday shirt.
Kühl
Kühl, a subsidiary of Kent and manufacturer of ceiling fans, signed a partnership agreement with the SunRisers ahead of the 2023 IPL season, coming on board as a principal sponsor.
As per the deal, the Kühl logo appeared on the top-right corner of the SunRisers matchday jersey throughout the 2023 IPL season.
OTHER PARTNERS
Wrogn Active
The sportswear division of Virat Kohli’s fashion brand Wrogn replaced Jalandhar-headquartered sports equipment brand TYKA Sports as the official merchandise and lifestyle partner of the SRH ahead of IPL 2022.
Campa Cola
Campa Cola is an Indian soft drink brand under the umbrella of Reliance Retail.
Ahead of IPL 2023, Campa Cola signed up with the SunRisers Hyderabad as their Official Pouring Partner.
Big Ant Studios
Big Ant Studios is an Australian video game developer based in Melbourne.
Ahead of IPL 2023, Big Ant signed partnership deals with the SunRisers Hyderabad and the Delhi Capitals. Big Ant joined the SRH sponsorship portfolio as their official gaming partner.
Bira91
Beverage and lifestyle brand Bira91 signed a multi-year partnership agreement with the SunRisers ahead of the 2023 IPL season, coming on board as an Official Partner.
FanCode
The Mumbai-based fan apparel company has had an Official Fan Merchandise Partnership agreement in place with the SRH since 2020.
Dazller
Dazller Eterna is a women-focused cosmetics brand primarily known for its range of eyeliners.
The brand became the Official Cosmetics Partner of the Hyderabad-based side ahead of the 2023 IPL season.
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