This article contains information regarding the organisations enjoying a strong branding presence across the Sri Lanka men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of Sri Lanka Cricket (SLC).
Also read: ICC 2023 Cricket World Cup Sponsors
ITW, a leading management and consulting sports organisation in India, is currently associated with SLC. As part of the deal, the company aims at roping in sponsorship sales, branding, consulting and marketing for the Sri Lankan cricket board.
Sony Pictures Networks India (SPNI) extended its partnership with SLC in 2023. Initially, the two parties had signed a three-year deal in 2020.
According to the new deal, SPNI holds exclusive global media rights to broadcast matches for Sri Lanka Cricket. The deal holds good for all games other than those in Sri Lanka, where it has only pay television rights.
Clothing and apparel brand Moose signed on as the Official Overseas Team Sponsor of Sri Lanka Cricket in early 2022. The deal was signed ahead of the men’s team’s tour of Australia in February 2022.
UK-based brand Masuri signed to become the Official Cricket Helmet Partner of Sri Lanka Cricket in August 2020.
Sri Lanka Cricket tied up with My Cola Beverages in July 2020, making it its Official Carbonated Beverages Partner on a three-year deal.
As part of the deal, My Cola holds the right to sell its carbonated beverages to attendees, officials, guests, VIPs, journalists etc. at matches.
Nawaloka Hospitals was named the Official Healthcare Partner of Sri Lanka Cricket in June 2021. The agreement was signed for a period of three years and will conclude in 2024.
Apart from just the sponsorship fee, the healthcare facility also provides its medical services to Sri Lanka Cricket. The organisation provides first aid when asked for and facilities for blood sample collection.
Sri Lanka Cricket awarded the marketing and organisation rights of the Lanka Premier League (LPL) to Dubai-based Innovative Production Group in August 2020.
IPG Director Sangeet Shirodkar said at the time of signing the agreement: “We at IPG are enthralled with this opportunity and are confident of making LPL one of the most premier cricket leagues in the world.”
Sri Lanka Cricket announced in September 2020 that Cristal and Life, two brands coming under My Cola Beverages Ltd, had become its Official Bottled Drinking Water Partners.
The agreement is valid for three years and grants Cristal exclusive rights to sell its products (bottled water) to the general public within match venues.
Sri Lanka Cricket announced in September 2023 its partnership with leading Indian dairy company Amul. The deal, signed for the Sri Lankan men’s team competing at the 2023 ICC Men’s Cricket World Cup, sees the Amul logo feature on the leading sleeve of the Sri Lankan playing jersey.
NR Group-owned Cycle Pure Agarbatti signed on as the official team sponsor of Sri Lanka Cricket in February 2023.
The deal was inked prior to the commencement of the 2023 ICC Women’s T20 World Cup, which was held in South Africa earlier this year.
Austrian company and energy drink producer Red Bull signed on as the Official Energy Drink Partner of Sri Lanka Cricket in September 2020.
The agreement, signed for a period of three years, sees Red Bull invest in the development of cricket in Sri Lanka, among other things.
Long Island Clothing Company (LICC Jeans) renewed its sponsorship as the Official Casual Clothing Sponsor of Sri Lanka Cricket for three years in September 2020.
As part of the deal, the brand can use the title of “Official Casual Clothing Sponsor of Sri Lanka Cricket” on all its stationery, promotional material and advertisements.
Sri Lanka Cricket signed a three-year agreement with Namal Balachandra, choosing the firm as the Official Formal Clothing Sponsor of its national teams in September 2020.
As part of the deal, Namal Balachandra provides formal wear to both the senior men’s and women’s cricket teams of Sri Lanka.
Also Read
New Zealand Cricket Sponsors 2023
Bangladesh Cricket Board Sponsors 2023
India national cricket team sponsors 2023
Cricket South Africa Partners / Sponsors 2023
Pakistan men’s cricket team sponsors 2023
England and Wales Cricket Board (ECB) Partners and Sponsors
Royal Netherlands Cricket Association Partners 2023
Afghanistan Cricket Board Partners 2023
Cricket Australia partners 2023
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