Here, we have a profile for Russell Westbrook that details information about his brand endorsements, sponsorships and investments.
Russell Westbrook brand endorsements and sponsors over the years — Nike, PepsiCo, Hennessy, Subway, Samsung, True Religion Apparel, Six Star Pro Nutrition, Kings and Jaxs Boxer Briefs, Foot Locker, BancFirst
Brand Endorsement Deals
Nike
Originally tied to a five-year contract with the Nike-owned footwear brand Jordan in October 2012. In September 2017, the LA Clippers point guard signed a mega ten-year extension deal with the footwear brand, making it the most lucrative endorsement deal for a Jordan athlete thus far. The new extension will see him stick with the company through the 2025/26 NBA season.
This deal will also include annual donations from Jordan Brand made to Westbrook’s Why Not? Foundation in Oklahoma City and Southern Los Angeles, as well an “ambassador clause,” meaning Westbrook and Jordan Brand’s partnership will extend after his retirement.
(Video Link: https://youtu.be/N-nwKxmfH0s?si=EhYFm9dzQHv7yMTe)
PepsiCo
In February 2015, PepsiCo, an American multinational food, snack, and beverage corporation, announced the signing of a multi-year partnership deal with then-Oklahoma City Thunder point guard in February 2015. As part of the multi-year deal, the 35-year-old became the face of the American company’s popular beverage brand, Mountain Dew. Westbrook will be the face of Mtn Dew Kickstart campaign, including the two new bold flavours – Pineapple Orange Mango and Strawberry Kiwi.
(Video Link: https://youtu.be/Ja0vRfnuDQU?si=lep6xuyUa2fzLYlI)
Henessy
Hennessy, the world’s best-selling Cognac and Official Spirit of the NBA, WNBA, NBA G League and USA Basketball, roped in NBA Icon Russell Westbrook, “Literally Balling” artist Victor Solomon, and founder of Hoop York City Alex Taylor as the face of its Make Moves That Start Movements campaign in June 2021. As part of the multi-year deal, Westbrook was the main hero as well as narrator of the Make Moves That Start Movements campaign.
(Video Link: https://youtu.be/_ZxxkdX6oqQ?si=gQFb_yz_N2QC9PB-)
Past Deals
Subway
Subway, the American multinational fast food restaurant chain that specialises in submarine burgers, roped in the 2017 NBA MVP as its brand ambassador in February 2014. As part of the multi-year deal, apart from being their brand ambassador, Westbrook participated in many campaigns for the restaurant chain.
(Video Link: https://youtu.be/p3IYrA05XTQ?si=B7-6nPlHpiUcBqLE)
Samsung
South Korean multinational manufacturing conglomerate, Samsung, had signed a sponsorship deal with the American basketball star back in January 2012. This association lasted for nearly a decade before the two parted ways in 2020.
(Video Link: https://youtu.be/oVcqLib8Vio?si=2MVHIkRYDB–5OYp)
True Religion Apparel
In February 2015, then-Oklahoma City Thunder point guard Russell Westbrook joined the ranks of David Beckham and Michael Jordan as athletes turned fashion stars by partnering with denim powerhouse True Religion Apparel as marketing creative director of the brand’s spring 2015 campaign, “Be So Bold.”
(Video Link: https://youtu.be/kHgEf8gpgME?si=vfRLWbf_78b1KG9o)
Six Star Pro Nutrition
In February 2012, Six Star Pro Nutrition, one of the USA’s leading sport supplement brands, announced the signing of three professional athletes to join its elite roster of endorsers. NFL New England Patriots tight end Rob Gronkowski, NBA Oklahoma City Thunder All-Star Russell Westbrook and MLB Miami Marlins outfielder Mike Stanton each signed a multi-year endorsement with Six Star. They joined UFC heavyweight Brendan Schaub as the company’s athlete spokespeople.
(Video Link: https://youtu.be/qlxPT8CBrnI?si=qV5-HVtn040qk9QL)
Kings and Jaxs Boxer Briefs
Kings and Jaxs Boxer Briefs, an American underwear manufacturer, signed a multi-year partnership deal with the 35-year-old LA Clippers point guard in November 2013. According to many reports, the deal was reportedly worth over US$1 million annually. Following the deal, the Russell Westbrook line of Kings and Jaxs premium performance Boxer briefs was launched later that year.
Foot Locker
Foot Locker, a New York-based American sportswear and footwear retailer, roped in the LA Clippers point guard as its brand ambassador in December 2015. Following the deal, Westbrook appeared in numerous commercial campaigns for the New York-based retailer.
(Video Link: https://youtu.be/s4-QwMxk1zA?si=xIAAXH6NDKZuZOEB)
BancFirst Loyal
BancFirst Corporation, operating under the name BancFirst, is a state-chartered bank in Oklahoma, United States. It has over 100 banking locations serving 60 communities throughout the state of Oklahoma. In November 2011, then-Oklahoma City Thunder point guard Russell Westbrook signed a multi-year endorsement deal with the state-chartered bank.
(Video Link: https://youtu.be/yWJU02mFxWc?si=VyI3ZU0HvVsQPVgG)
Investments
Like many NBA stars, Westbrook has also been investing some of his earnings into a variety of industries, including food (Magic Spoon, Luvo, Pizzana), drinks (Flow, Poppi), muscle recovery (Hyperice) and social media (Triller), investment firms (Tulco, Tiger Global), technology companies (Flow, Genies), furniture retailer Heal, pharmaceutical company Health House, clothing brands (Mason, Honor The Gift), and mobile banking start-up Varo Bank.
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