This article contains information regarding the organisations enjoying a strong branding presence across the assets of the men’s and/or women‘s teams of the Royal Challengers Bengaluru (RCB) as their sponsors and partners for the 2024 seasons of the Women’s Premier League (WPL) and Indian Premier League (IPL).
MAIN PRINCIPAL PARTNER
Qatar Airways
Qatar Airways, the state-owned flag carrier of Qatar, announced a multi-year partnership agreement with the Royal Challengers ahead of IPL 2023, coming on board as ther Official Title Sponsor.
As per the deal, Qatar Airways has its logo featured on the front of the RCB men’s team jersey as well as other assets.
PRINCIPAL PARTNERS
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all IPL teams since the 2018 season.
As per the deal, the Jio logo appears on the left sleeve of the RCB teams’ matchday shirts.
KEI Industries
Indian wires and cables manufacturer KEI Industries was added to the RCB sponsorship portfolio as their Principal Partner ahead of IPL 2023.
The three-year association puts the KEI logo on the back of the RCB men’s team matchday jersey as well as other team assets, including on-ground presence at the RCB home ground, the M Chinnaswamy Stadium.
Delhivery
The RCB announced a partnership agreement with Indian logistics company Delhivery in March 2024, roping it in as a Principal Sponsor of their men’s team ahead of IPL 2024.
As per the deal, the Delhivery logo features on the top-right corner of the team’s matchday shirt.
Happilo
Happilo, an Indian health food brand, signed a partnership agreement with the RCB ahead of the 2023 IPL season.
As per the agreement, Happilo serves as the Bengaluru-based franchise’s Official Snacking Partner.
ASSOCIATE PARTNERS
boAt
boAt is a manufacturer and marketer of audio products, adapters, and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2023, it was announced that boAt would serve as the official audio and wearable partner to two IPL teams—the Royal Challengers Bengaluru and the Gujarat Titans—while also extending its partnership with the Kolkata Knight Riders to continue serving them as their official audio partner for IPL 2023.
Puma
The German sportswear giant signed a three-year deal to become the RCB’s Official Kit Supplier, starting with IPL 2021.
The partnership also grants Puma rights to design and sell replica jerseys and RCB-themed merchandise.
Nippon Paint India
The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer joined the RCB sponsorship portfolio as an Associate Partner ahead of the 2021 IPL season.
Hindware Italian Collection
The Italian range of the Indian sanitaryware and faucets products manufacturer was announced as the Official Refreshing Partner of the RCB in March 2022.
As part of the branding rights, the partnership entails the Hindware Italian Collection logo featuring on the RCB men’s team’s matchday shirt’s right sleeve.
Mahindra
Mahindra & Mahindra is an Indian multinational automotive manufacturing corporation headquartered in Ludhiana. It tied up with the RCB ahead of the 2023 IPL season as their men’s team’s Official SUV Partner.
Equitas Small Finance Bank
The Royal Challengers announced a partnership agreement with Equitas Small Finance Bank in March 2023.
The deal sees Equitas serve as the Official Banking Partner of the RCB men’s team. The Equitas logo features on the RCB trousers, with the two parties also working on marketing campaigns.
OFFICIAL PARTNERS
Nestlé Munch
The chocolate bar brand served as the RCB’s official “crunch partner” in IPL 2018.
In April 2022, Nestlé Munch was announced as the official crunch partner of four IPL teams: the Royal Challengers Bengaluru, the Punjab Kings, the SunRisers Hyderabad, and the Kolkata Knight Riders.
The partnership entails production of limited-edition Nestlé Munch packs carrying the branding of the aforementioned teams. Scanning these packs offers the consumers a “unique 360-degree digital experience with their favourite team”. The deal also entails cricket-themed games via which fans can avail unique money-can’t-buy experiences.
Restolex
The Bengaluru-headquartered sleep products manufacturer was on-boarded by the RCB as their official sleep partner ahead of IPL 2022.
Birla Estates
The Mumbai-headquartered Indian real estate developer was on-boarded by the RCB as an official partner ahead of IPL 2022.
NVY – Enviously Yours
The Bengaluru-based LED TV manufacturer was on-boarded by the RCB as their official LED TV partner ahead of IPL 2023.
Fever 104 FM
The HT Media-owned FM radio network returned to the RCB sponsorship portfolio as an official partner ahead of IPL 2023, having served as an Official Radio Partner of their men’s team in the past as well.
Bira91
Beverage brand Bira91 signed a multi-year partnership agreement with the RCB ahead of the 2023 IPL season.
As per the agreement, Bira91 serves as an Official Partner to the RCB men’s team.
EatSure
EatSure, an online food delivery platform, was roped in by the RCB as their men’s team’s Official Food Delivery Partner ahead of IPL 2023.
The partnership entails EatSure serving as the Official Sponsor of the official RCB podcast. EatSure also serves as the team’s Meal Delivery Partner and gain exclusive rights to sell food in the concession area of the M Chinnaswamy Stadium during RCB home games.
Ampere
Ampere, the flagship electric two-wheeler brand of Greaves Electric Mobility Private Limited, signed a partnership agreement with the RCB before the 2023 IPL season.
This partnership sees Ampere serve as the RCB men’s team’s Official EV Partner. As per the agreement, RCB cheerleader jerseys and musical instruments have the Ampere logo on them, and, during each home game, an RCB-themed Ampere scooter is presented to the “Electrifying Player of the Match”. The two parties also collaborate on multiple giveaways throughout the season.
Dream11
Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to eight teams in the tournament, excluding the Kolkata Knight Riders and the Lucknow Super Giants.
The RCB added Dream11 to their sponsorship portfolio as an official partner ahead of IPL 2023.
Royal Challenge
The RCB on-boarded Royal Challenge, a brand of Indian whiskey and packaged drinking water manufactured by United Spirits Ltd, as their official partner ahead of the 2023 IPL season.
As per the deal, Royal Challenge receives logo representation on the RCB men’s team kit.
Manipal Hospitals
The RCB signed a partnership agreement with Indian healthcare institute Manipal Hospitals ahead of the 2023 IPL season, on-boarding it as their official healthcare partner.
Aryaka
Aryaka is an IT solution company that provides wide area software-designed network connectivity and application delivery solutions.
In April 2023, the RCB roped in Aryaka as their men’s team’s Official IT Networking and Security Partner.
7UP
Ahead of the 2023 IPL season, the RCB announced a partnership agreement with American non-alcoholic beverage company 7UP, which came on board as an Official Sponsor of the RCB men’s team.
ITC Master Chef Creations
ITC Master Chef Creations is an Indian food outlet from the house of ITC Groups.
In April 2023, the RCB signed a partnership agreement with ITC Master Chef Creations, on-boarding it as their official gourmet food partner.
JioCinema
The RCB announced a partnership agreement with Viacom18’s OTT streaming service, JioCinema, ahead of IPL 2023.
JioCinema joined the RCB sponsorship portfolio as an Official Partner.
Alstone
Alstone, India’s premier metal composite panel brand, became an official partner of the RCB men’s team ahead of the 2023 IPL season.
Hombale Films
Hombale Films, one of India’s leading production houses, renewed its partnership with the RCB during the first week of IPL 2023.
As part of the agreement, Hombale Films serves as the RCB men’s team’s official digital partner.
Bella Vita
Natural beauty and skincare brand Bella Vita Organic, from the IDAM House of Brands, was roped in by the RCB as an Official Sponsor ahead of IPL 2023.
Rario
Digital collectables platform Rario and the RCB signed an agreement in May 2023, the former becoming an official partner of the RCB men’s team in the process.
The partnership facilitates trade of RCB collectables with Rairio, the chance to win stadium tours, meet-and-greet opportunities, match tickets, and more.
Amul Organic
The Indian dairy and food products giant’s brand of organic food products signed a sponsorship agreement with the RCB men’s team ahead of the 2023 IPL season.
Women’s Team Partners
Kajaria
The ceramic and floor tile manufacturing company was recently announced as the title sponsor of the RCB women’s team ahead of the 2023 WPL season.
As per the deal, the Kajaria logo appears front and centre of the team’s matchday shirt, training shirt, and bib.
Mia by Tanishq
Tanishq’s chic jewellery brand Mia was named a principal partner of the RCB women’s team ahead of WPL 2023.
As per the deal, the Mia branding appears on the back of the RCB matchday shirt, on top of the player’s number and name.
Royal Challenge Packaged Drinking Water
Royal Challenge Packaged Drinking Water partnered with the RCB women’s team ahead of WPL 2024.
As per the deal, the brand’s logo appears on the top of the left sleeve of the team’s matchday shirt, right above the WPL logo.
Puma
The German sportswear brand serves as the official kit supplier to both the men’s and women’s teams of the RCB.
Sunfeast
The RCB signed a deal with ITC Sunfeast Baked Creations in February 2024, on-boarding it as their women’s team’s official gourmet food partner for the 2024 WPL season.
As per the deal, the Sunfeast logo appears on the left side of the team’s matchday trousers.
Fever and 92.7 Big FM
Fever and 92.7 Big FM were roped in as the official radio partners of the RCB women’s team for the 2024 WPL season.
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