This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Rajasthan Royals’ (RR) physical and digital assets as their official sponsors and partners for the 2024 season.
TITLE SPONSOR
Luminous Power
The Rajasthan Royals roped in Gurgaon-based energy solutions provider Luminous Power as their Title Sponsor for another two editions ahead of the 2023 IPL season.
As per the deal, the Luminous Power logo features on the front of the Royals playing and training shirts.
The Luminous deal can reportedly be worth up to ?40 crore, having fetched the team ?15 crore during IPL 2023.
PRINCIPAL SPONSORS
BKT
Ahead of the 2023 IPL season, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed sponsorship deals with seven teams in March 2023 to become their Official Tire Partner.
For the RR, BKT also acts as a Principal Sponsor, with its logo featuring on the back of the team’s matchday shirt.
NEOM
NEOM, a futuristic planned megacity being built in northern Saudi Arabia, announced in March 2024 that it had been appointed as a principal partner of the Rajasthan Royals.
As per the agreement, the Royals sport NEOM branding on the chest of all their official team clothing. The partnership, currently set to run until IPL 2025, builds on the success of the project’s 2023 pilot programme, with this year’s initiative marking another step forward in NEOM’s commitment to nurturing a physically active and healthy society.
Red Bull
In July 2023, Red Bull became a principal partner of the Royals after announcing a “grassroots plans and innovation” partnership.
As part of the deal, the Royals have roped in mental conditioning coaches from Red Bull, while also using its grassroots cricketing ventures as a scouting hub.
ASSOCIATE SPONSORS
Goel TMT
Indian steel manufacturing firm Goel TMT renewed its partnership with the 2008 IPL champions in March 2023.
The current deal entails Goel TMT continuing on as an Associate Sponsor of the Royals until IPL 2025, with its branding featuring on both sides of the Royals playing trousers.
UBON
UBON, a Delhi-based electronics brand, announced a partnership agreement with the RR ahead of IPL 2023, joining their sponsorship portfolio as the Official Headgear and Audio Partner.
As per the agreement, UBON enjoys branding presence on the RR helmets and caps.
In February 2024, UBON announced a contract extension deal with the RR, also roping in their star wicketkeeper-batter Dhruv Jurel as a brand ambassador.
Poornima University
In February 2024, the Royals announced Jaipur-based Poornima University as their official university partner.
As per the deal, the university’s logo features on the RR caps and helmets. On-ground activations are also planned at the university’s campus in accordance with the agreement.
OFFICIAL PARTNERS
Dream11
The Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore, and the Lucknow Super Giants.
EatFit
In December 2023, the Royals announced a collaboration agreement with Curefoods (EatFit), an Indian house of F&B brands known for its healthy food offerings.
EatFit serves as an Official Partner to the Royals, with the strategic collaboration focused on fan and consumer engagement during the 2024 IPL season.
OFFICIAL LICENSEES
FanCode Shop
FanCode Shop, the merchandising arm of FanCode, announced a long-term partnership agreement with the Royals in March 2023 to launch, build, and manage the RR Mega Store.
The partnership leverages FanCode Shop’s sports commerce and tech capabilities to curate a connected and seamless experience for the RR fans.
PlayR
Sports and lifestyle brand PlayR announced its association with the Royals ahead of IPL 2023, coming on board as their Exclusive Global Merchandise Partner.
Leave a Reply