Indian Premier League (IPL) franchise Rajasthan Royals have announced a digital-first partnership agreement with F&B brand Curefoods, which will thus serve as an Official Partner to the Royals for the 2024 IPL season.
The partnership will see the two work together on fan- and consumer-engagement projects. They will be launching a series of digitally-driven initiatives to keep the fans engaged both inside and outside the cricketing world.
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented:
“We are excited to announce this unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology.“
Ankit Nagori, Founder, Curefoods, added:
“We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey.”
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