Dollar Industries joins as Principal Sponsor.
Indian Premier League side Rajasthan Royals have announced Dollar Industries, a leading manufacturer of hosiery goods, as their latest Principal Sponsor.
The multi-year partnership will see the Dollar logo feature on the team jersey, and given the visibility the IPL teams gain, Dollar is hoping to use the partnership to enhance its brand visibility, especially for its newly-launched athleisure category.
Vinod Kumar Gupta, Managing Director, Dollar Industries, commented:
“Rajasthan Royals, which won the maiden edition of IPL and is one of the most popular IPL franchises and an extremely competitive team with marquee national and international players representing them. Our association with Rajasthan Royals will allow us to leverage our brand -athleisure-nationally. Rajasthan also happens to be a key market for Dollar over the years. With the athleisure segment growing exponentially since the pandemic and contributing significantly towards enhancing the market share of our company, we are confident that this association will benefit the brand to a major extent.”
Jake Lush McCrum, CEO, Rajasthan Royals, added:
“We at Greenback Industries Restricted are impressed and excited by the model transformation and we’re delighted to have them be part of the franchise. As a model that serves thousands and thousands of shoppers throughout the nation, with our concentration on our home state of Rajasthan, we feel this can be a sturdy affiliation and we stay up to support their development.”
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