The Punjab Kings (PBKS) have roped in healthcare products manufacturer KENT as their Principal Sponsor ahead of the 2024 Indian Premier League (IPL) season.
As per the agreement, KENT will gain branding visibility on the PBKS jersey.
Satish Menon, CEO, KPH Dream Cricket Limited, said:
“We are delighted to have Kent back as our partner and we welcome them back wholeheartedly. Associating with a brand of the reputation of Kent is a matter of pride as Kent is a brand that is synonymous with cricket in different forms both on field and on air. We are confident that this association will work in the true spirit of promoting entertaining cricket, and it will provide pure thrill to its customers and fans alike.“
Mahesh Gupta, Chairman and Managing Director, KENT RO Systems Ltd, added:
“We are happy to collaborate with PBKS in the 17th season of the IPL. The Punjab team represents the KENT RO brand values – while the brand stands for giving 100% Pure Water by Removing dissolved impurities and the Punjab team represents the purity of fighting spirit. Loaded with some of the Star players the team is likely to go places in this season of IPL. We wish the team all the best in all their matches.“
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