Mumbai-based sportswear brand Performax, a Reliance subsidiary, has signed a new agreement with the All India Football Federation (AIFF) to become the Official Kit Sponsor off its national teams.
Replacing Six5Six, which had held the role since 2018, Performax will supply kits to the senior men’s, women’s, junior and futsal national teams affiliated with the AIFF.
The Board of Control for Cricket in India (BCCI) has announced four new partners for…
Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…
The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…
The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…
Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…