The National Women’s Soccer League (NWSL) has announced a new multi-year partnership with retail giant Amazon. The partnership will see Amazon become the league’s Exclusive Retail Sponsor and also the Presenting Partner of the NWSL’s Best XI Awards which ‘recognises the best players by position on a monthly cadence throughout the regular season and give the fans a voice in selecting the league’s top 22 players in an end-of-season vote for the first and second team Best XI.’
Amazon also becomes an official NWSL licensee and fans can now get officially-licensed NWSL products on Amazon. NWSL will also leverage Amazon Web Services (AWS) to ‘transfer historical footage and surface highlights, interviews, and behind-the-scenes footage to enhance fan engagement.’
Julie Haddon, chief marketing and commercial officer at the NWSL, commented,
“Amazon’s global reach and customer-centric approach pairs perfectly with the NWSL’s fan-forward ethos. This partnership will not only amplify the NWSL’s fandom and growth, but will also offer our fans an easy and accessible way to support their favourite teams and athletes.”
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