Swedish esports organisation Ninjas In Pyjamas (NiP) has teamed up with energy drink brand Red Bull.
The partnership will put the Red Bull logo on NiP’s CS:GO team’s jersey during the BLAST Premier Fall Finals events. The two brands have also announced that there will be further activations that they will work on as part of the agreement.
Hicham Chahine, CEO of Ninjas in Pyjamas, commented:
“Red Bull has been in the game almost as long as we have —and where there is esports, there is Red Bull. It’s a feeling that Ninjas finally got their wings! Seeing the raging crimson bull on our NIP jerseys will be a proud moment for our organisation.”
Toni Kaski, Vice President of Commercial Partnerships at Ninjas in Pyjamas, added:
“NIP is thrilled to be Red Bull’s first esports partner in Sweden. We’re looking forward to introducing esports to a much wider audience and creating impactful and memorable experiences together!“
The Board of Control for Cricket in India (BCCI) has announced four new partners for…
Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…
The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…
The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…
Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…