The Mumbai Indians (MI) and consumer durables brand Usha International have extended their partnership, with the latter set to partner the MI women’s team in the Women’s Premier League (WPL) for another year.
The partnership will see the two continue working towards growing and developing the women’s game both domestically and internationally.
Usha International has been a long-time partner of the Mumbai Indians men’s team as well.
Komal Mehra, Head of Sports Initiatives, Usha International, commented:
“The incredible visibility and enthusiasm generated by the league’s inaugural season have been truly inspiring. Our partnership with the Mumbai Indians aligns with Usha’s ethos to promote health, active and joyful living through sports. Joining hands with the MI Women’s Team would contribute to the development of sports among women in India by showcasing the aspirational value of being a sportswoman demonstrating our commitment to inclusivity and sports for all.“
A Mumbai Indians spokesperson added:
“Our decade-long collaboration with Usha International reflects the strength of our partnership. As both brands have evolved and grown, this journey stands as a testament to the seamless synergies we share. Here’s to continued success and growth together.“
The Board of Control for Cricket in India (BCCI) has announced four new partners for…
Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…
The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…
The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…
Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…