eSports

MPL ties up with All India Chess Federation

MPL to sponsor all National Championships for the next five years.

 

The All India Chess Federation (AICF) have announced MPL Foundation as their principal sponsor, which will see MPL sponsor all of their National Championships for the next five years.

The deal is reported to be worth INR 1 crore and will be raised by 20% every year. MPL becomes the first corporate sponsor to partner with the AICF.

As part of the deal, the MPL Foundation will be the title sponsor of various championships across all formats, starting from the Under-7 age groups.

Speaking about the historic partnership, AICF President Sanjay Kapoor stated:

We have huge plans for the sport in the country. This is one of the first steps in that direction. We are committed to keep working for the betterment of chess with the vision of making India the Number One Chess-playing nation in the world.

AICF Secretary Bharat Singh Chauhan added:

I am proud to say that today we have people who are very committed towards the upliftment of the game, the game has grown many folds in the last one year and this is only the beginning.

 

The partnership comes at a time when the Indian chess scene is booming: the women’s team recently won the silver medal at the World Team Championships in Spain, while the unified team took home the bronze at the Online Chess Olympiad.

The new team members at the AICF have recently also been working on creating a COVID relief fund for the entire chess fraternity and also a welfare fund of INR 50,00,000 for the players in case of emergency situations. The AICF have also been working towards growing the game and have organised 28 national-level championships online that have seen a participation of more than 15,000 players.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners for…

12 months ago

Mumbai Indians team up with NIC Ice Creams

Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…

12 months ago

Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024

The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…

12 months ago

SunRisers Hyderabad announce Centuary Mattress deal ahead of IPL 2024

The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…

12 months ago

Ford Motor Company becomes Title Partner of Red Bull Academy

Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…

12 months ago

Neeraj Chopra becomes Eveready brand ambassador

Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…

12 months ago