The Memphis Grizzlies currently have the best record in the NBA during the 2021-22 season. Based in Memphis, Tennessee, the Grizzlies compete in the Western Conference.
In 2021, the franchise had an estimated value of US$1.3 billion. In this article, we take a look at all their current sponsorship deals that help them in reaching their net worth.
Also Read – National Basketball Association (NBA) – Sponsors 2021-22
In November 2020, FanDuel and the Memphis Grizzlies announced a multi-year partnership, making the former the official sports betting partner and the exclusive fantasy partner of the latter.
This deal marked the Grizzlies’ first partnership with a sports betting firm and FanDuel’s first partnership with an NBA team for sports betting. As part of the deal, FanDuel received access to all Grizzlies marks and logos to use across its online sports betting offering and daily fantasy sports product as well as robust marketing assets ranging from in-arena signage at FedExForum to radio, television and digital advertising to promote its sports betting offerings directly to fans.
FanDuel also presents the Grizzlies’ home and away TV broadcasting with multiple integrations to enhance fan experiences of the ones sitting and watching at home.
In March 2021, world-famous Cognac Hennessy became the official spirit of the NBA and partnered with ten of its teams, the Memphis Grizzlies being one of them.
The partnership includes world-class marketing support, tailored community platforms, retail activation, and localised packaging. Hennessy’s aim is to bring forward its ethos of ‘Never Stop, Never Settle’ through custom activations that represent the regional communities.
The telecommunication industry giant has its 5G spread across 60 NBA arenas, having agreed on multi-year agreements with 15 NBA franchises, the Memphis Grizzlies being one of them.
The company’s 5G Ultra Wideband network enables the franchises to provide their fans with more immersive experiences and allow their arenas to use next-gen solutions for operational purposes around public safety, access, concessions, and crowd management.
In September 2021, the Grizzlies announced a multi-year deal with Cintron World, a lifestyle beverage brand with a line of sparkling flavoured energy beverages, making it their official Energy drink partner.
As per the deal, Cintron is the only energy drink available to the players and fans at the FedExForum stadium for all games and concerts. As part of this deal, Cintron and the Grizzlies also provide fans with the opportunity to participate in contests and get a chance to win floor seats that “money can’t buy”.
In October 2021, the Grizzlies announced Socios.com, the leading global blockchain provider for the sports and entertainment industry as their new and official team partner.
In regards to this agreement, Socios.com gains visibility with branding below the home and away bench chairs at the FedExForum. It also acts as the presenting sponsor in the post-match photo galleries. Socios.com also holds monthly fan polls across all the Grizzlies social media channels.
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