Football

Manchester City score Qualtrics partnership

Premier League champions to focus on fan engagement through partnership.

Manchester City announced a partnership with the experience management company, Qualtrics, which will become the club’s official management software partner.

The new partnership will provide the best match day experiences for the fans, and City will use Qualtrics’ software to listen to the fan feedback after every game. The SAP-owned Seattle headquartered firm will be sharing ‘valuable insight’ and real-time data from the fans to City to help them build their strategic planning for the future accordingly. City will take the data from how the fans interact through the club’s shopping, eating, and drinking facilities. Both parties will also collaborate to enhance the digital experience for fans globally too. 

Qualtrics’ President of Products and Services, Brad Anderson, stated,

 “With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve match day experiences.

‘Fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalised experience to their fans wherever they are.”

Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, commented,

 “As a Club, we are continually working to improve our match day offering for fans both in-stadium and across our digital platforms for those following across the globe. 

‘Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our Club to help shape future decisions around match days.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners for…

12 months ago

Mumbai Indians team up with NIC Ice Creams

Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…

12 months ago

Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024

The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…

12 months ago

SunRisers Hyderabad announce Centuary Mattress deal ahead of IPL 2024

The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…

12 months ago

Ford Motor Company becomes Title Partner of Red Bull Academy

Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…

12 months ago

Neeraj Chopra becomes Eveready brand ambassador

Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…

12 months ago