This article contains information regarding the organisations enjoying a strong branding presence across Major League Cricket’s (MLC) physical and digital assets as sponsors and partners for its 2023 season.
OFFICIAL PARTNERS
Abound
Abound is a premium NRI membership brand from The Times Group. Its partnership with MLC was announced in July 2023, which sees the brand provide viewers in the stadium with exciting offers during matches.
Royal
Royal, a cultivator of basmati and sona masoori rice, was announced as an official partner of MLC 2023 in June 2023. The deal entails the brand undertaking giveaways and serve south-Asian dishes to fans during matches.
Furthermore, the leading run-scorer of the tournament is to be given the “Royal Leading Run Scorer” award.
CloudChef
CloudChef, a company that uses AI-driven technology to recreate recipes, also partnered with MLC ahead of its first season. As part of the deal, fans get to try the exciting dishes that come out of the CloudChef kitchens while watching games at the stadiums.
Sling
Streaming platform Sling TV signed on as an official partner of MLC in July 2023. As part of the deal, the brand is to stream MLC games for viewers within the US.
The deal also entails on-site activations to connect with local cricket fans.
Betbricks7
Online gaming platform Betbricks7 was announced as the official umpire partner of MLC in June 2023.
Mera Hoardings
A leading outdoor advertising brand in India and the US, Mera Hoardings was announced as an official partner of MLC in July 2023.
The partnership aims to promote the inaugural season of the tournament using digital hoardings in India (more than 1,000) and the US (more than 800).
Kloth
MLC announced via its official Twitter account that it had struck a partnership with Kloth to become the official umpire and staff apparel partner for its inaugural season on July 13, 2023. As part of the deal, the Kloth logo is to appear on the top right of the front of the umpire kits throughout the inaugural MLC season.
Betway
Online betting company Betway took over the title sponsorship rights for the inaugural season of MLC in July 2023. In a press release on the tournament’s website, it was announced that the deal only covered the first season of the tournament.
SPORTENG
It was announced in June 2023 that SPORTENG would be MLC’s Official Field of Play Designer for its inaugural season. The partnership has been stated to be a long-term one and entails SPORTENG designing and developing all upcoming stadiums, turf fields and practice areas for MLC.
BROADCAST PARTNERS
Major League Cricket has announced several broadcast deals with international brands to ensure maximum coverage of the event. Below is a list of broadcasters for the inaugural season of the tournament.
Willow TV: USA and Canada (announced as TV broadcaster on a five-year deal)
Viacom18: India (TV broadcast on Sports 18, streaming service on Jio Cinema)
Fox Sport: Australia
Sky NZ: New Zealand
A Sports: Pakistan
SuperSport: South Africa
BT Sport: United Kingdom
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