Liverpool Football Club (LFC) have announced a new long-term partnership with Google Pixel, which becomes the English professional football club’s Official Mobile Phone Partner.
The partnership will see Google Pixel use AI-powered technology to bring LFC fans closer to the game. LFC and Google Pixel will collaborate with the former’s men’s and women’s teams to create content to “amplify fan experiences across Anfield [Liverpool senior men’s team home ground] and Prenton Park [home to Liverpool’s senior women’s and reserve teams; also home of Tranmere Rovers Football Club] and for the fans at home as well”. The aim of the partnership is to inspire more girls and women to get involved in the sport and close the gap between the men’s and women’s sides of the game.
LFC and Google Pixel will kick off their partnership with a first-of-a-kind dedicated women’s football show on YouTube, which will showcase behind-the-scenes content from the Reds’ season in the Barclays Women’s Super League. Liverpool FC will also be producing the “Pitchside, Presented by Pixel” series, which will give fans a glimpse of all the action from the sidelines, and the entire series will be shot on Google Pixel phones.
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Ben Latty, Commercial Director at Liverpool FC, said:
“We are incredibly proud to be announcing this partnership between Liverpool FC and Google Pixel. At LFC, it is important to us that we are not only partnering with the biggest and most exciting brands, but that the brands we are partnering with allow us to offer something of real value to our supporters. We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men’s and women’s teams exclusive content and experiences that will bring them closer to the game they love.“
Eileen Mannion, Vice-president of marketing at Google UK, said:
“We are thrilled to partner with Liverpool Football Club. As their official mobile phone partner, Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love and helping them capture all the emotions of football. We will also work with LFC to help close the visibility gap for the women’s game, delivering on our commitment of making football more accessible and equitable for all fans.“
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