Podcast

Ladies in the Lead Episode 8: A Conversation with Arshi Yasin, Co-Founder & CEO — The Bridge

In this episode of “Ladies In The Lead”, we host Arshi Yasin, Co-founder and CEO of The Bridge. She talks about her journey from working in social media to starting a non-mainstream sports media company in India.

Arshi shares how storytelling and media are integral parts of any business, including sports. She also tells us how The Bridge started with covering only a few sports and eventually expanded to cover over 40 sports. She discusses the challenges of picking battles and scaling the company, and how perseverance, collaboration, and “saying no” have defined The Bridge‘s success.

Don’t forget to like, share and subscribe to hear from more women leaders in the sports industry! ?

Staff

Share
Published by
Staff

Recent Posts

BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners for…

12 months ago

Mumbai Indians team up with NIC Ice Creams

Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…

12 months ago

Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024

The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…

12 months ago

SunRisers Hyderabad announce Centuary Mattress deal ahead of IPL 2024

The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…

12 months ago

Ford Motor Company becomes Title Partner of Red Bull Academy

Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…

12 months ago

Neeraj Chopra becomes Eveready brand ambassador

Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…

12 months ago