Leading Indian apparel manufacturer Kewal Kiran Clothing Limited (KKCL) has announced that its Killer Jeans brand will be the Title Sponsor of the upcoming Test series in the India tour of Bangladesh series.
27th Sports, which holds the exclusive marketing rights for the series, was the firm that signed the partnership agreement with KKCL.
Also read: Indian national cricket team official sponsors 2022
Hemant Jain, Joint Managing Director of KKCL, commented:
“We are delighted to announce our title sponsorship for the India-Bangladesh Test series 2022. The partnership offers a unique opportunity to be a part of this series, especially in Bangladesh, which is one of the prominent cricketing nations in the world. The ODI series has had a brilliant kick off with both teams competing at their best. We at KKCL have always promoted cricket by showcasing Brand “Killer” along with our other in-house brands LawmanPg3, Integriti, Easies, Desibelle in the sponsorship arena and we strongly believe that cricket is a very important medium for our brand enhancement.
“We would like to thank the Bangladesh Cricket Board (BCB) and 27th Sports to have given us this wonderful opportunity. We cannot wait to watch the action unfold and wish the tournament organisers, teams and players every success in this series.“
Sana-ul Arefeen, Impress Mattra Consortium Partner, said:
“It gives me immense pleasure to welcome KKCL which has come in as the Title sponsor of the Bangladesh-India Test series. Bangladesh always welcomes international brands and taking them on board has always been a pleasure.“
Sangeet Shirodkar, CEO and Co-founder, 27th Sports, added:
“KKCL has created a niche in the apparel segment which is unique and at the same time ever expanding with their broader marketing and strategic outlook. KKCL coming in as the title sponsor of the India-Bangladesh Test series is not only a testimony to their commitment towards creating far reaching brand visibility and enhancement through sports but at the same time a commitment of support for the growth and development of sports in the region and a new emerging market like Bangladesh. We are extremely happy to have them on board.“
Sanjay Bector, Chairman and Co-founder, 27th Sports, stated:
“The series has generated a lot of interest in the cricketing world, and it couldn’t have been a better opportunity for KKCL and 27th Sports to come together and make this event a success.“
The two-Test series gets underway in Chattogram from December 14, while the second and final Test will start on December 22. With Indian skipper Rohit Sharma injured for the first Test after suffering a blow to his left hand during the third ODI, vice-captain KL Rahul will be leading the Men in Blue for the opening Test match.
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