Defending Indian Premier League (IPL) champions, the Gujarat Titans, have announced a new partnership with packaged drinking water brand Bisleri.
The three-year deal will see Bisleri join as the Titans’ Official Hydration Partner, starting from the 2023 IPL season.
Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt Ltd, commented:
“Cricket as a sport unites the entire country in setting benchmarks of athletic performance and endurance. The collaboration of Bisleri with Gujarat Titans is a strategic approach towards being a part of our consumers’ health and fitness mission. As we move forward, we will continue to drive more meaningful sporting and athlete-led collaborations that build brand connect with youth.“
Arvinder Singh, COO of the Gujarat Titans, stated:
“It gives us immense pleasure to announce Bisleri as our Hydration partner for the next three seasons. Both of us strive for excellence in our respective fields and look forward to a long and mutually beneficial relationship.“
The Board of Control for Cricket in India (BCCI) has announced four new partners for…
Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…
The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…
The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…
Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…