The investment firm has signed a multi-year deal.
One of the newest Indian Premier League sides, the Gujarat Titans have announced a multi-year deal with investment firm Capri Global. The partnership will put the Capri Global logo on the right-side chest of the Titans jerseys.
Arvinder Singh, Chief Operating Officer Gujarat Titans, commented:
“As the latest entrant into the IPL, the zeal to make a difference in a highly competitive cricket environment provides a unique opportunity for Gujarat Titans. We are happy to associate with Capri Global, a company that has been working successfully in India’s financial sector over the years.
“This strategic tie-up builds on the ethos of both brands, as both are poised for growth in their respective fields. Our joint debut in the IPL aims to pay tribute to the state’s rich cricketing legacy.”
Rajesh Sharma, Managing Director, Capri Global Capital Limited, added:
“Capri Global is happy to associate with Gujarat Titans. We are at the cusp of introducing a new business vertical and through this partnership, we want to reach out to different audiences and create more awareness about our brand.
“We are confident that this association with Gujarat Titans will give an impetus to our brand recognition and recall. Gujarat has always been one of the key markets for us and the debut of Gujarat Titans marks our debut too in the IPL.”
This, though, isn’t the first time the Indian company has ventured into the cricket field, given it has already acquired a franchise in the UAE T20 League.
The Gujarat Titans will be kicking off their maiden IPL season on March 28 against the other new team on the block, the Lucknow Super Giants.
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