German insurance firm Ergo has been announced as the second National Sponsor for the upcoming 2024 UEFA European Football Championship (UEFA EURO 2024) following a partnership agreement signed with Europe’s football governing body, the Union of European Football Associations (UEFA).
As per the agreement, Ergo will also serve as the Exclusive Presenting Partner of the volunteer programme, which UEFA will organise across the ten host cities of EURO 2024. The programme will see a total of 16,000 volunteers, who will “become an invaluable part of UEFA EURO 2024 contributing in more than 25 different competence areas throughout the month-long tournament”.
Guy-Laurent Epstein, Marketing Director, UEFA, commented:
“Ergo is a long-time supporter and partner of football in Germany, which makes it a perfect fit to become a partner of UEFA Euro 2024.We look forward to collaborating with Ergo on the UEFA Euro 2024 volunteer programme, as the 16,000 volunteers will play a highly essential and valuable role throughout the tournament welcoming everyone to the host country.“
Lena Lindemann, Board member and Labour Director at Ergo Group, said:
“We will be using our many years of experience in sport sponsorship to help present Germany as top-tier hosts to our many international guests, and contribute to the success of this special event.“
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