NFL

Davante Adams: Brand endorsements

This article contains information about American professional gridiron football player Davante Adams’ brand endorsement deals. 

MGM Resorts

MGM Resorts, an American global hospitality and entertainment company, signed the Las Vegas Raiders wide receiver as a brand ambassador in September 2022. Following the deal, Davante Adams became the first active NFL player to partner with the global entertainment company.

As per the deal, Adams features in MGM Resorts’ marketing campaigns and digital content initiatives, while also participating in select MGM Rewards special events. 

Procter & Gamble

Procter & Gamble, the American multinational consumer goods corporation, signed a partnership deal with Adams in September 2022.

As part of the deal, Adams featured in the “Tide Lucky Jersey” campaign ahead of the 2022/23 NFL season. 

Taco Bell

Taco Bell, an American fast food restaurant chain, roped in Adams in August 2022 as a brand ambassador on a multi-year deal.

As per the deal, Adams has been seen in several Taco Bell commercials.

Fanatics

Fanatics, an American manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards and memorabilia, roped in Adams in February 2022.

As per the deal, Fanatics holds the licence to sell Adams-themed gears, apparel and memorabilia.

Marriott Courtyard Hotels

Marriott Courtyard Hotels, a Marriott International brand, signed a multi-year partnership agreement with Adams in September 2021, ahead of the 2021/22 NFL season. 

Air Jordan

Adams signed a multi-year endorsement deal with Air Jordan, a basketball shoe brand owned by Nike, in March 2020.

As per the deal, Adams has worked with Air Jordan to design his own cleats. 

Gillette

The Procter & Gamble-owned American brand of safety razors and personal care products roped in Adams in February 2020 as part of a multi-year deal.

Although the exact details of this deal were never made public, Adams has been seen in the Gillette commercials as recently as the 2023 NFL pre-season.   

Dick’s Sporting Goods

Dick’s Sporting Goods, a chain of sporting goods store, signed a multi-year partnership agreement with Adams in May 2018.

As a brand ambassador of the retailer, Adams has featured in several of its marketing campaigns as well as community initiatives. 

Pepsi

Adams and Pepsi’s association dates back to September 2017, when the carbonated soft drink brand signed a multi-year partnership deal with the Raiders wide receiver. Adams has since been working with Pepsi on many marketing and community projects. 

Associated Banc-Corp

Associated Banc-Corp, an American regional bank holding company, roped in Adams alongside teammates Randy Cobb and Jordy Nelson in September 2015.

As per the deal, the three receivers participate in Associated Banc-Corp’s fan and customer engagement activities, marketing projects, as well as community initiatives. 

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

Share
Published by
Rahul Saha

Recent Posts

BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners for…

1 year ago

Mumbai Indians team up with NIC Ice Creams

Indian Premier League (IPL) franchise Mumbai Indians has roped in NIC Ice Cream as an…

1 year ago

Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024

The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and…

1 year ago

SunRisers Hyderabad announce Centuary Mattress deal ahead of IPL 2024

The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their…

1 year ago

Ford Motor Company becomes Title Partner of Red Bull Academy

Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the…

1 year ago

Neeraj Chopra becomes Eveready brand ambassador

Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand…

1 year ago