Here, we have a profile for Damian Lillard that details information about his brand endorsements, sponsorships and investments.

Damian Lillard’s brand endorsement deals — Adidas, AT&T, Gatorade, Moda Health, Oakley, Spalding, Tissot, Toyota, Hulu, Bose, Panini, Foot Locker, JBL, Modelo, State Farm

Brand Endorsement Deals

Adidas

German athletic apparel and footwear corporation Adidas signed a sponsorship deal with the 8-time NBA All-Star in 2012 when he made his debut in the NBA. Later in 2014, Adidas and Lillard signed a 10-year deal reportedly exceeding US$100 million. As part of the deal, Adidas also launched Damian Lillard’s signature shoe line, the Adidas Dame. 

AT&T

AT&T, an American multinational telecommunications holding company, has a sponsorship deal in place with the Milwaukee Bucks point guard. However, the financial details or the exact date of signing the agreement weren’t made public. 

Gatorade

Gatorade, an American brand of sports-themed beverage and food products, both owned and manufactured by PepsiCo, announced the signing of a multi-year endorsement deal with the 8-time NBA All-Star in December 2020. As per the deal, Damian Lillard has promoted the brand’s Bolt24 beverages with many commercial advert appearances. 

Moda Health

Portland, Oregon-based health insurance company, Moda Health, a presenting partner of the Portland Trailblazers at the time, roped in Damian Lillard as a brand ambassador in 2013. Since then, the 33-year-old has been part of many marketing campaigns over the years. 

Oakley

Oakley, an American luxury brand that develops and manufactures sports performance equipment and lifestyle pieces, signed a multi-year partnership deal with Damian Lillard in March 2021. As part of the new partnership, the brand re-issued two pairs of the ‘X Metal Romeo and Juliet’ sunglasses in a super limited-edition set.

Furthermore, Oakley will also contribute US$140,000 to RESPECT, a program founded by Lillard to empower high school students to stay in school and to find success both in and out of the classroom. 

Spalding

Founded in 1876, Spalding is an American sports equipment manufacturing company. In 2016, Spalding roped in Lillard as a brand ambassador on a multi-year deal. Later in September 2021, Spalding extended Lillard’s deal by making him the face of their TF Basketball campaign. 

Tissot

Tissot, a luxury Swiss watch brand owned by the Swatch Group, and the official watch and timekeeper of the NBA, announced the signing of Damian Lillard as its newest NBA brand ambassador in April 2021. 

Toyota

Japanese multinational automotive manufacturer, Toyota has had a sponsorship deal in place with the 8-time NBA All-Star since 2016. In October 2020, Lillard became the co-owner of a Toyota dealership (Damian Lillard Toyota) in Oregon, USA. 

Hulu

Hulu, an American subscription streaming service owned by The Walt Disney Company, roped in Damian Lillard alongside Joel Embiid and Giannis Antetokounmpo as its sports ambassadors in February 2019. Following the deal, the trio have featured in several commercials for the over-the-top (OTT) streaming platform.  

Bose

Bose, an American audio equipment manufacturer, has had a multi-year endorsement deal in place with the Bucks’ point guard since 2022. As a brand ambassador, Lillard has already featured in a couple of commercial campaigns for the brand.

Previous Deals

Panini

Panini, an Italian company that produces books, comics, magazines, stickers, trading cards and other items through its collectables and publishing subsidiaries, signed a sponsorship agreement with the Bucks’s point guard in 2017. 

Foot Locker

Foot Locker, a New York-based American sportswear and footwear retailer, roped in the 8-time NBA All-Star on a multi-year endorsement deal in April 2014. As part of the deal, Lillard featured in a series of Foot Locker ads pitching Adidas in which he co-stars with several retired football and basketball stars.

JBL

JBL, an American audio equipment manufacturer owned by Harman International, announced its first NBA endorsement deal with the acquisition of Damian Lillard as a brand ambassador in April 2015. 

Modelo

Modelo, one of the largest breweries in Mexico, roped in the 33-year-old point guard for a collaboration deal in May 2021. 

State Farm

State Farm Insurance, a group of mutual insurance companies throughout the United States, roped in NBA and WNBA stars Damian Lillard and Sue Bird for an endorsement deal in May 2016. As part of the deal, the two featured in a 60-second commercial for the company. 

Investments

Biofreeze

Biofreeze is a leader in over-the-counter topical pain relief with gel, roll-on, spray, cream and patch formats. The brand has a strong footprint in North American retail and clinical channels with an e-commerce and international presence. In 2018, Lillard became an investor before a year later the brand was acquired by Performance Health, which significantly boosted Lillard’s investment. 

PlayersTV

PlayersTV is the first ever athlete-owned media network and content provider dedicated to showcasing sports lifestyle and entertainment. In January 2021, Lillard became a minority investor in the company.

The network already has over 50 athlete-investors including Lillard’s teammates CJ McCollum and Carmelo Anthony, in addition to Kyrie Irving, Chris Paul, Ken Griffey Jr., Trevor Bauer, Travis Kelce and Vernon Davis.

Move

In April 2022, Damian Lillard co-founded, Move, a manufacturer of athletic performance insoles intended to elevate professional athletes’ performance and reduce injuries. 

Kicks Crew

In November 2022, Damian became an investor in Kicks Cre, an e-commerce platform for athletic footwear and apparel dually headquartered in Hong Kong and New York City, after he invested an undisclosed amount in Kicks Crew’s US$6.2 million Series A funding round.