Coca-Cola has been revealed as an Official Partner of the 2024 UEFA European Football Championship, commonly referred to as “UEFA Euro 2024”, which is set to take place in Germany between June and July next year.
Serving as the Official Non-Alcoholic Beverage Sponsor of the event, Coca-Cola will get branding presence on LED pitch-side boarding, digital rights and also across fan zones and fan villages. Coca-Cola products will also be present at the stadiums on matchdays.
Guy-Laurent Epstein, Marketing Director, UEFA, said:
“We are excited to welcome back Coca-Cola as a sponsor for UEFA EURO 2024. For more than three decades, Coca-Cola has played an essential role in the competition by uniting people, and providing fans with unforgettable and innovative experiences. We look forward to building upon this heritage and continuing this journey together.“
Javier Meza, Marketing Senior Vice President of Coca-Cola in Europe, added:
“We are excited to be continuing our support with UEFA EURO 2024 in Germany and aligning our brand with such an iconic global sporting occasion, where the magic of human connection comes to life through those shared passionate moments of anticipation and jubilation from fans and football players alike.“
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