PGA Tour reveals Aon deal
The PGA Tour has revealed a partnership agreement with global professional services firm Aon, which will offer the professional golf organiser real-time analytics and work with it on producing insights...
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UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
UP Yoddhas unveil EaseMyTrip as their Principal Sponsor
EaseMyTrip.com, one of India’s largest online tech travel platforms, has formally announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League...
Lifespan's latest TVC stars Nikhat Zareen
Ace Indian boxer Nikhat Zareen, who is also a brand ambassador of Lifespan, a manufacturer of nutraceuticals, herbal, ayurvedic and personal care products, headlines the brand's latest TVC. Part of...
FanCode adds FIVB Volleyball Men's Club World Championship 2023 to its volleyball portfolio
Indian over-the-top sports streaming service FanCode is set to exclusively livestream the 19th edition of the FIVB Volleyball Men's Club World Championship. The 2023 FIVB Volleyball Men's Club World Championship...
How do NASCAR Drivers Work out?
When people watch car racing, no matter whether that’s Formula 1 or NASCAR, they often think it requires huge mental training but that it’s ultimately not a huge fitness challenge....
Kappa teams up with 24 Hours of Le Mans
The Automobile Club de l’Ouest (ACO) has roped in Italian sportswear and sports equipment brand Kappa as an Official Supplier of the 24 Hours of Le Mans. Kappa joins on...
Pawan Sehrawat roped in by My11Circle as brand ambassador
Indian online skill gaming company Games24x7 has on-boarded Indian professional kabaddi player Pawan Sehrawat as a brand ambassador for My11Circle, its popular fantasy sports platform. Sehrawat will take centre stage...
NBA inks deal with Foot Locker
The National Basketball Association (NBA) has announced a new multi-year partnership agreement with global footwear and apparel retailer Foot Locker, which comes on board as an Official League Marketing Partner...
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