PGA Tour partners with TUMI
The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the "Official Luggage" partner of the two golf...
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Top 10 Indian male badminton players
Here’s our take on the current top 10 Indian male players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 20 male badminton players in...
PGA Tour signs up with GolfForever
The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official...
FanCode and Procam collaborate for Tata Mumbai Marathon 2024
Indian sports streaming platform FanCode and major Asian marathon Tata Mumbai Marathon are set to collaborate by bringing real-time broadcasting of the runners in the "Open 10k" category. For the...
Fun88 announces title partnership with Dabang Delhi
International online gaming brand Fun88 has signed a title partnership agreement with Pro Kabaddi League (PKL) side Dabang Delhi. The deal, announced amidst the ongoing PKL Season 10, is part...
RuPay Prime Volleyball League 2024 Sponsors
This article contains information about the organisations enjoying a strong branding presence across the Prime Volleyball League’s (PVL) physical and digital assets as its sponsors and partners for its 2024...
EaseMyTrip becomes title sponsor of Yuva Kabaddi Series Winter Edition 2023
India's first-ever year-round sports tournament Yuva Kabaddi Series has announced its partnership with EaseMyTrip, on-boarding it as its title sponsor for the ongoing 2023 Winter Edition, which is being held...
International Olympic Committee confirms partnership with Anheuser-Busch InBev
The International Olympic Committee (IOC) has signed a multi-year partnership agreement with Belgian drinks conglomerate Anheuser-Busch InBev (AB InBev). The partnership is scheduled to run until 2028. Joining as an...
MeduLance teams up with UP Yoddhas
Emergency medical service provider MeduLance has been announced as the Official Medical Partner of UP Yoddhas for the ongoing tenth season of the Pro Kabaddi League (PKL). In accordance with...
PV Sindhu: Endorsements | Investments
Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
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