PGA Tour reveals Aon deal
The PGA Tour has revealed a partnership agreement with global professional services firm Aon, which will offer the professional golf organiser real-time analytics and work with it on producing insights...
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UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
UP Yoddhas unveil EaseMyTrip as their Principal Sponsor
EaseMyTrip.com, one of India’s largest online tech travel platforms, has formally announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League...
Lifespan's latest TVC stars Nikhat Zareen
Ace Indian boxer Nikhat Zareen, who is also a brand ambassador of Lifespan, a manufacturer of nutraceuticals, herbal, ayurvedic and personal care products, headlines the brand's latest TVC. Part of...
FanCode adds FIVB Volleyball Men's Club World Championship 2023 to its volleyball portfolio
Indian over-the-top sports streaming service FanCode is set to exclusively livestream the 19th edition of the FIVB Volleyball Men's Club World Championship. The 2023 FIVB Volleyball Men's Club World Championship...
How do NASCAR Drivers Work out?
When people watch car racing, no matter whether that’s Formula 1 or NASCAR, they often think it requires huge mental training but that it’s ultimately not a huge fitness challenge....
Kappa teams up with 24 Hours of Le Mans
The Automobile Club de l’Ouest (ACO) has roped in Italian sportswear and sports equipment brand Kappa as an Official Supplier of the 24 Hours of Le Mans. Kappa joins on...
Pawan Sehrawat roped in by My11Circle as brand ambassador
Indian online skill gaming company Games24x7 has on-boarded Indian professional kabaddi player Pawan Sehrawat as a brand ambassador for My11Circle, its popular fantasy sports platform. Sehrawat will take centre stage...
NBA inks deal with Foot Locker
The National Basketball Association (NBA) has announced a new multi-year partnership agreement with global footwear and apparel retailer Foot Locker, which comes on board as an Official League Marketing Partner...
Charlotte Hornets Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Charlotte Hornets during the 2023/24 season. MrBeast Feastables is James "MrBeast"...
Chicago Bulls Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Chicago Bulls during the 2023/24 season. Also read: NBA Sponsors 2023-24...
Formula E Sponsors list
Listed below are the partners / sponsors of Formula E for the 2023 season. Also Read – Formula One Sponsors 2023 Title Partner ABB Global technology company and a leader in...
UFC extends Atomic Brands deal
The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade...
Cleveland Cavaliers Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Cleveland Cavaliers during the 2023/24 season. Also read: NBA Sponsors 2023-24...
Alsco Uniforms continues partnership spree with Orlando Magic
NBA team Orlando Magic has announced a new partnership with rental laundry service provider Alsco Uniforms, who are joining as an Official Team Partner. The partnership will see Alsco Uniforms...
Indiana Pacers Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Indiana Pacers during the 2023/24 season. Also read: NBA Sponsors 2023/24...
76ers extends Alsco Uniforms deal
NBA team Philadelphia 76ers have announced a partnership extension with laundry services provider Alsco Uniforms, who will continue on as the Official Sponsor of the Floor Crew for a second...
Utah Jazz extends Alsco Uniforms deal
National Basketball Association (NBA) team Utah Jazz has announced a partnership extension with laundry services provider Alsco Uniforms, who will continue on as the Official Uniform and Linen Sponsor of the...
HS Prannoy joins forces with Federal Bank
Indian professional badminton player HS Prannoy has signed a partnership agreement with Federal Bank. The Aluva, Kerala-based Indian private sector bank will now serve as Prannoy's Exclusive Banking Partner. The...
Brooklyn Nets net Essentia Water deal
National Basketball Association (NBA) franchise Brooklyn Nets have announced a partnership agreement with alkaline water brand Essentia Water, which thus becomes their Official Alkaline Water. As per the agreement, Essentia...
WNBA Sponsors 2023
Following are the organisations serving as sponsors and brand partners to the Women's National Basketball Association (WNBA) and enjoying a strong branding presence across its physical and digital assets for...
NBA teams up with SKIMS
Kim Kardashian's shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), and USA Basketball on a...
UFC teams up with Bud Light
Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC). The multi-year agreement gets underway from January 1, 2024, and will see...
Alpine F1 get star investors
French Formula One team Alpine, along with Otro Capital, have had some of the biggest names from the sporting world join their €200m fund as new strategic investors. These stars...
Josh Jacobs: Brand endorsements
This article contains information about American professional gridiron football player Josh Jacobs' brand endorsement deals. Who Cares Supply Co Who Cares Supply Co, an American lifestyle brand, roped in the...
NFL Sponsors 2023/24
The National Football League (NFL) takes place every year in the US, with 32 teams divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The...
Toyota named Official Automotive Partner of NFL
Toyota and the National Football League (NFL) have jointly announced a multi-year sponsorship agreement, which designates Toyota the Official Automotive Partner of the NFL. With this agreement, Toyota will leverage...
DD Sports to telecast Yuva Kabaddi Series 2023
DD Sports, one of India’s oldest and largest sports broadcasters, will telecast the ongoing Monsoon Edition of the CARS24 Yuva Kabaddi Series 2023. The Monsoon Edition of CARS24 Yuva Kabaddi...
Manpreet Singh signs with ASICS India
Indian professional hockey player Manpreet Singh has been roped in as a brand athlete by Japanese sports performance brand ASICS' Indian division, ASICS India. The partnership will see Singh sport...