The Indian Olympic Association (IOA) has announced that Liberty Shoes, a Gurugram-based Indian shoes manufacturer, will serve as the Formal Shoes Partner to the Indian contingent for the 2022 Asian...
GoPro has signed a multi-year partnership with MotoGP, which will see it join as the Official Action Camera Partner of the series. The deal will see GoPro work with MotoGP...
The Indian Olympic Association (IOA) has announced a new partnership with Samsonite, a global travel luggage company, which becomes a partner of the Hangzhou-bound Indian contingent for the 2022 Asian...
September is fast approaching, and football enthusiasts can already sense the electricity in the air that originates from the start of the NFL season. One of the prime ingredients of...
Centuary Mattress has roped in ace badminton player PV Sindhu as its latest brand ambassador. Sindhu, as per the agreement, will promote the importance of using the correct mattress for...
Summer in the Northern Hemisphere is coming to an end. And with it, the summer break the major European football leagues are taking. Football fans have plenty of matches to...
Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious...
The Ryder Cup has roped in US banking firm Citi as its Official Financial Services Partner. The worldwide partnership covers the men's Ryder Cup competition between Team Europe and Team...
Sports equipment and kit manufacturer Dunlop has been announced as an Official Supplier of the Paris 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024"). As a supplier,...
Biennial men's golf tournament Ryder Cup has roped in global logistics firm DP World as a Worldwide Commercial Partner. Working with Ryder Cup Europe and the PGA of America, DP World...
