Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand ambassador of Kolkata-based Indian battery manufacturer Eveready Industries India Ltd (EIIL). With this partnership, Eveready...
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Neeraj Chopra: Brand endorsements
Following his historic Olympics gold medal win at Tokyo 2020, Indian track and field athlete Neeraj Chopra has become the darling of numerous brands throughout the country. Every company wants...
MLB extends Franklin Sports partnership
Major League Baseball (MLB) has announced a partnership extension with sports goods manufacturer Franklin Sports, extending their long-term partnership which will now enter into its fourth decade. Franklin Sports will...
United Football League (UFL) inks partnership with Under Armour
The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as...
Sportz Interactive adds UFC to roster, aims to enhance digital presence in India
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
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21-time World Champion and 10-time Olympic medallist Katie Ledecky has signed a five-year partnership agreement with premium performance lifestyle brand Athleta, thus becoming the latest member of its "Power of...
PUMA announces landmark deal with Haryana Steelers
PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. As per the agreement, PUMA will also have...
Tour de France extends Škoda partnership
Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its...
Neeraj Chopra signs Bharat Petroleum deal
Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum's "Speed"...
Major League Baseball joins hands with New York Life Insurance
Major League Baseball (MLB) has announced a multi-year partnership agreement with New York Life Insurance, which comes on board as the league's Official Guidance Partner. As per the agreement, the...
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