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Red Bull announce Bacon Time partnership

Red Bull announce Bacon Time partnership

Red Bull have teamed up with Southeast Asian esports organisation Bacon Time. The partnership will see Red Bull provide Bacon Time's players, coaches, team members, streamers, content creators and ambassadors with their energy drink. Red Bull products will also be available at Bacon Time events. By partnering with Red Bull, Bacon Time expanded their sponsorship portfolio which already includes KFC, Razer, Manly and Foodpanda. Tine Hanse, Head of Sponsorship at Ampverse, commented, "Red Bull is a world-class brand and we’re excited to have them onboard with Bacon Time. They share many characteristics and personalities of a brand that we stand for – young, energetic, ambitious, creative, and not afraid to challenge the limits.”

LA Thieves beat Atlanta FaZe to win maiden Call of Duty League Championship

LA Thieves beat Atlanta FaZe to win maiden Call of Duty League Championship

The Los Angeles Thieves beat Atlanta FaZe 5-2 at the Call of Duty League Championship finals to take home their first ever CoD League Championship and took home the grand prize of $1.2 million. It was quite the turnaround for the Thieves, who at one point, were at the risk of missing the playoffs early on due to a host of inconsistent performance but when it mattered most, at the Major Four, the Thieves stood up and bagged the trophy. In the Grand Finals, the Thieves got a map veto advantage as a result of qualifying through the upper bracket. They started off with Gavutu Hardpoint and Control and were untouchable on Hardpoint. While they won on Gavutu Control and Tuscan Hardpoint, FaZe managed to avoid a complete whitewash by winning Bocage Search and Destroy. LA Thieves won Berlin Control to go 4-2 up and in the final match on Tuscan Search and Destroy, the Thieves fought tooth and nail to make sure FaZe couldn't mount a comeback.

Champion of Champions Tour announce AWS partnership

Champion of Champions Tour announces AWS partnership

Upcoming global CS:GO tournament circuit Champion of Champions Tour (CCT) has announced a new partnership with IT service management firm Amazon Web Services (AWS). The multi-year partnership will see AWS become the Official Cloud Infrastructure Provider of the tournament circuit from 2022 to 2024. AWS will provide the tournament with data insights to help create broadcast improvements, additionally with widgets, the data provided by CTT will let them create a dedicated tournament hub which will feature a wide variety of information.

Team India wins historic bronze in esports at Commonwealth Games

India win historic bronze in esports at Commonwealth Games 2022

The Indian DOTA 2 team produced a strong performance to clinch the bronze medal at the first-ever Commonwealth Esports Championship on August 7. The Indian Dota 2 team, comprising Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubhnam Goli, and Vishal Vernekar, defeated New Zealand by 2-0 in a best-of-three format. Despite the early pressure from New Zealand, the Indian contingent kept a cool head and won the first two rounds by taking the enemy’s ancient with their intense gameplay and strategies.

Williams Racings to enter Fortnite

Williams Racings to enter Fortnite

British racing team Williams Racing have extended their partnership with UK-based esports organisation Resolve, which will see them enter the world of Fortnite. The extension and expansion of the deal...

Virgil van Dijk joins Tundra Esports

Virgil van Dijk joins Tundra Esports

Liverpool defender Virgil van Dijk has been announced as a brand ambassador and shareholder of London-based esports organisation Tundra Esports.  As brand ambassador, Van Dijk will help the organisation grow...

EA Sports FC becomes title sponsor of all LaLiga Competitions

EA Sports FC becomes title sponsor of all LaLiga Competitions

EA Sports FC, an upcoming football simulation video game series, and LaLiga have entered into a multi-year partnership. The deal will be effective from the 2023-24 season and completely rebrand...

Industry reacts to BGMI's removal from Appstore and PlayStore

Industry reacts to BGMI's removal from Apple App Store and Google Play

BGMI (Battlegrounds Mobile India) has been banned in India. The game has been removed from both the Google Play Store and the Apple App Store and isn't legally available for download...

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FaZe Clan partners with DoorDash to announce new venture

FaZe Clan launch 'FaZe Subs'

North American esports, gaming and lifestyle organisation FaZe Clan have announced the launch of a new business venture along with food delivery platform DoorDash. 'FaZe Subs', as it is known,...

ESL Gaming announces partnership with Gravity Media

ESL Gaming announces partnership with Gravity Media

Global esports tournament organiser ESL Gaming has inked a three-year deal with production firm Gravity Media. Gravity Media will be the exclusive service provider at ESL's tournaments, such as Intel...

Revenge Esports, True Rippers, Entity, Reckoning and Walkouts book their spots in the LAN Finals of ESPL 2

Revenge Esports, True Rippers, Entity, Reckoning and Walkouts book spots in ESPL 2 LAN Finals

In the first round of Invitational Qualifiers for the second season of the ESports Premier League (ESPL), Team Revenge Esports won, while True Rippers and Entity finished second and third,...

Bhavya Das Bhavya Das
Guild Esports inks deal with Coca-Cola

Guild Esports inks deal with Coca-Cola

David Beckham co-owned esports and lifestyle brand Guild Esports has signed a sponsorship deal with global beverage brand Coca-Cola. The deal will see Coca-Cola join as the esports team's Official...

WSL partnered with EA Sports to add Women’s club teams in FIFA 23

Women's club football coming to FIFA 23, WSL and D1 Arkema confirmed

The reveal trailer for EA Sports' last instalment of its FIFA-stamped football simulation game, FIFA 23, is out now, with women's club football confirmed to feature in the game for...

Riot Games partners with Amazon

Riot Games partners with Amazon

Video game developer Riot Games has announced a new partnership with Amazon which will see the Los Angeles-based firm team up with Amazon Web Services (AWS) to create cloud-based esports...

ESL announce Spotify partnership

ESL announces Spotify partnership

ESL Gaming has announced a new partnership with global audio streaming subscription service Spotify. The partnership will see Spotify partner with the esports tournament organiser to provide German CS:GO fans...

FaZe Clan win historic IEM Cologne trophy

FaZe Clan win historic IEM Cologne trophy

FaZe Clan edged out Natus Vincere (Navi) in an epic five-map thriller at the IEM Cologne final. The No. 1 team in the world showcased just why they are the...

Nike joins hands with Fanatics

Nike joins hands with Fanatics

Nike has teamed up with digital sports platform Fanatics, which will see the US sportswear giant create college sports apparel. The partnership, which will get underway from 2024, will see...

GodLike Esports joins hands with Wings

GodLike Esports join hands with Wings

Leading Indian esports organisation GodLike Esports have announced a partnership with Wings, which will see them launch an exclusive, limited-edition earbuds collection. The collection has been designed with feedback and...

Tiger Shroff extends ESports Premier League partnership

Tiger Shroff extends ESports Premier League partnership

ESports Premier League (ESPL) will continue its association with Tiger Shroff, with the Bollywood actor set to continue as the face of India's first-ever franchise-based Esports league for the second...

Astralis announce innovative Go Mate partnership

Astralis announce innovative Go Mate partnership

Energy drink brand Go Mate has partnered with leading Danish esports organisation Astralis. The partnership will see Astralis and Go Mate collaborate together on numerous campaigns and activations. Later in...

ASUS partners with Saudi Esports Federation

ASUS partners with Saudi Esports Federation

Gaming hardware company ASUS Republic of Gamers (ROG) has announced a new partnership with the Saudi Esports Federation (SEF). The deal will see ASUS partner with the SEF to sponsor...

Team Liquid announce Displate partnership

Team Liquid announce Displate partnership

North American esports organisation Team Liquid have signed an agreement with metal poster manufacturer Displate. The partnership will see Team Liquid work with Displate to create a range of posters,...

StreamCards joins Champion of Champions Tour

StreamCards joins Champion of Champions Tour

Broadcast solutions provider Streamcards has been named as the Official Fan Engagement Partner for the upcoming CS:GO tournament Champion of Champions Tour (CCT). The partnership will see Streamcards provide a...

BLAST Premier World Final to be held in Abu Dhabi

BLAST Premier World Final to be held in Abu Dhabi

Global esports tournament organiser BLAST Premier has partnered with ADGaming to bring the BLAST Premier World Final tournament to Abu Dhabi, United Arab Emirate. The deal is part of a three-year deal between ADGaming and Blast Premier. The BLAST Premier World Final, which will be held between December 14 - December 18, will be the first time a BLAST CS:GO tournament will be held in UAE. The tournament will be held at the Etihad Arena on Yas Island in front of a live audience. The World Final is BLAST's biggest event which is the culmination of two CS:GO seasons. The tournament has a total prize pool of $1 million and has eight of the best CS:GO teams in the world fight it out for the crown. The event in Abu Dhabi will be 2022's third prominent CS:GO LAN event following the BLAST Spring Finals in Lisbon and Fall finals, which will be held in Copenhagen in November 2022. Only two teams have qualified for the tournament till now, with FaZe Clan being the first ones to book their tickets after winning the PGL Antwerp Major and the ESL Pro League Season 15. The other confirmed team is NAVI, who secured their place after winning the Spring Finals in Lisbon.

Pokémon Go developers team up with NBA

Pokémon Go developers team up with NBA

The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have announced a new partnership with Pokémon Go developer Niantic, which will see the company develop and launch...

VCT announces new partnership with INZONE

VCT announces new partnership with INZONE

Riot Games has announced a multi-year partnership with Sony's gaming brand INZONE, which will see the latter join as the Official Headset Partner of the Valorant Champions Tour.  The partnership,...

INZONE partners with PGL Arlington Major 2022

INZONE partners with PGL Arlington Major 2022

Sony's new gaming brand INZONE has been announced as an Official Partner of the final Dota 2 Major of the year. The partnership will see INZONE provide monitors and headsets...

High GST slab an impediment to the nascent online gaming industry

High GST slab an impediment to the nascent online gaming industry

The 47th GST Council meeting took place in Chandigarh for its first session on June 28 and the second session on June 29. The GoM (Group of Ministers) report was...

Fnatic launches esports programme for students

Fnatic launch esports programme for students

Renowned European esports organisation Fnatic have announced the launch of a UK college partner programme which will support the students who are pursuing careers in gaming and esports.  Fnatic will...

Champion of Champions Tour announces BitSkins partnership

Champion of Champions Tour announces BitSkins partnership

Counter-Strike: Global Offensive skins store BitSkin has been announced as the Official Skin Marketplace Partner of one of CS:GO's largest global tours, the Champion of Champions Tour (CCT).  The partnership...

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