KIA rejoins for LEC 2023 Season
Riot Games has renewed their partnership with South Korean automotive marque KIA. The partnership renewal will see KIA return as the Main Automotive Partner for the League of Legends EMEA Championship (LEC) for the 2023 season. The partnership extension will see KIA offer the fans their unique experience such as the Mic Check series and will also hold in-game giveaways. The KIA logo will also be present on the rift and LEC stream throughout the season. KIA and Riot Games had first partnered in 2018, joining as the first Main Partner of the LEC and the partnership extension means KIA and Riot's partnership continues for a fifth consecutive year. Jason Jeong, President of Kia Europe, commented, "We are excited to extend our partnership with the League of Legends EMEA Championship, one of the largest and fastest growing esports platforms in the world. We look forward to further connecting with, and bringing further innovation to the esports community in 2023 as a long-standing sponsor.”
