Endrick makes New Balance move official
Brazilian professional footballer Endrick has been signed by New Balance ahead of his move to Real Madrid CF next summer. Endrick was seen wearing the "New Balance Tekela v4" last...
Football Page 5
Latest News
Manchester City FC Sponsors 2023–24
Etihad Airways, the Abu Dhabi-headquartered UAE flag carrier, became the principal sponsor of Man City in 2011, acquiring not only the front space of the club’s kits but also the right for the name of their stadium; what was then called the City of Manchester Stadium came to eponymously be called the Etihad. The finances of the Etihad deal have always been under major scrutiny. In 2020, the City owners faced an infamous legal battle against UEFA, who had accused them of illegally putting money into the club’s coffers, with their fingers pointing to Etihad as one of those sponsorships. While City manage to swat away the allegations, the Etihad deal remains shrouded in controversy, with details regarding the length of contract and annual revenue generation of the current deal between the two parties remaining undisclosed. In February 2023, the Premier League released a statement via which it brought against Man City several charges of breaches of its financial rules between 2009 and 2018. At the time of writing, the matter remains open and unresolved.
West Ham United FC Sponsors 2023–24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of West Ham United Football Club...
Odisha FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Odisha Football Club as their sponsors...
West Ham United FC partner with Topps
West Ham United FC have announced a multi-year partnership agreement with British multinational trading cards and stickers manufacturer Topps. The deal will see Topps become an Official Licensing Partner of...
Lionel Messi partners with Royal Caribbean
Football legend Lionel Messi has been unveiled as the "icon" of the "Icon of the Seas" cruise ship of Royal Caribbean International. The "Icon of the Seas" is set to...
Manchester City FC announce multi-year Kellogg’s partnership
Manchester City FC have announced a multi-year partnership agreement with Kellogg's, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams. The partnership will see...
Indian Super League (ISL) teams and their head coaches for 2023/24 season
In this article, we take a look at all the head coaches of India's top 12 premier teams ahead of the 2023/24 season of the Indian Super League (ISL). Also...
Asian Football Confederation (AFC) partners with Qatar Airways
The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of "transforming fan experiences at Asian football events". The multi-year partnership, set...
Mumbai City FC sign merchandising agreement with FanCode
Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season. The partnership will see FanCode...
Mumbai City FC Sponsors 2023-24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mumbai City Football Club as their...
FIFA extends Panini deal till 2030
FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...
FC Barcelona and Estrella Damm extend partnership
FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer. The...
Jamshedpur FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Jamshedpur Football Club as their sponsors...
Indian Super League 2023/24 commercial guide: A complete list of all teams' sponsors
Following are the organisations serving as official sponsors and partners to all the sides competing in the Indian Super League (ISL), the first division of India's professional men's club football...
New Zealand Football and PUMA sign new deal
New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...
Liverpool FC Sponsors 2023–24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Liverpool Football Club (LFC) as...
Cristiano Ronaldo invests in UFL
Upcoming free-to-play football video game UFL has found a new investor in Cristiano Ronaldo. The former Manchester United man has come on board as part of a group of investors...
Liverpool FC get new partner in Orion Innovation
Liverpool Football Club (LFC) have roped in IT services and consulting firm Orion Innovation as their Official Digital Transformation Partner following a multi-year partnership agreement with the Edison, New Jersey-based...
Cristiano Ronaldo's Binance issue points at a larger crypto-football problem
In November 2022, Binance launched an exclusive Cristiano Ronaldo-themed NFT collection in what was the start of the Portuguese star’s multi-year partnership with the company. A statement on the company...
Puma to terminate sponsorship of Israel national football team
Puma is set to end its sponsorship of the Israel national football team in a decision made a year ago and not connected to the calls for consumer boycotts following...
Zlatan Ibrahimovi? back at AC Milan in a new role
Former professional footballer Zlatan Ibrahimovi? has been roped in as an Operating Partner at sports investment fund RedBird Capital, which will see him once again link up with his former...
Mohun Bagan SG Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mohun Bagan Super Giant as their...
Is time running out for Erik ten Hag?
Manchester United manager Erik ten Hag is under pressure as the Red Devils face a tough weekend where they will take on Bayern Munich in the Champions League and Liverpool...
Chennaiyin FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Chennaiyin Football Club as their sponsors...
Lionel Messi and Michelob Ultra team up for Copa América 2024
Lionel Messi has been announced as the latest brand ambassador of Michelob Ultra, the light beer brand of Anheuser-Busch InBev that was recently announced as the Official Global Beer Sponsor...
Discussing Simon Grayson's departure from Bengaluru FC
Simon Grayson's spell at Bengaluru FC has finally come to an end amid a poor start to the new ISL season for the English manager. Following a year-and-a-half stay in...
Manchester United FC extend MLILY deal
Manchester United Football Club (MUFC) have announced a partnership extension with mattress and pillow manufacturer MLILY. The partnership, which started in 2016, will now see MLILY and Man United work...
Newcastle United FC Sponsors 2023–24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Newcastle United Football Club (NUFC)...
Newcastle United FC get new partner in Fenwick
Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see...