AFC Ajax and Adidas extend partnership
AFC Ajax have extended their long-standing partnership with Adidas. Running since 2000, the partnership has now been renewed until 2031. Adidas will continue to provide sporting goods to the Ajax...
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Luís Figo partners with Lebull
Portuguese football legend Luís Figo has been revealed as a brand ambassador by Portuguese online casino and betting platform Lebull. Through this partnership, Lebull aims to strengthen its position in...
FC Bayern Munich partner with BitPanda
FC Bayern Munich have signed a multi-year partnership agreement with Austrian cryptocurrency firm BitPanda, which thus becomes a Platinum Partner and the Official Crypto Trading Partner of the Bavarian professional...
UEFA ropes in BYD for EURO 2024
BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the...
Saudi Pro League switches from Nike to Adidas
The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership...
CAF ropes in Unilever as AFCON partner
The Confederation of African Football (CAF) has signed a new partnership with British consumer goods company Unilever, which thus becomes the Exclusive Personal Care and Consumer Goods Partner for the...
UEFA Euro 2024 Sponsors
This article contains information about organisations enjoying a strong branding presence across the physical and digital assets of the 2024 edition of the UEFA European Football Championship, also known as...
Haaland, Kane or Mbappé? Who will be the Top Goalscorer of this year's Champions League?
The return of the 2023/24 UEFA Champions League might still be a little time away, but that has not stopped people from looking ahead to what may be when the...
AS Roma expand HDI Assicurazioni partnership
AS Roma have expanded their partnership with Rome-based insurance firm HDI Assicurazioni, which has now also become an Official Partner of the Roma women's team for the 2023/24 season. As...
Beer partners of Premier League teams 2023/24
This article contains information regarding the beer companies enjoying a strong branding presence across the physical and digital assets of Premier League clubs during the 2023/24 season. AFC Bournemouth |...
AS Roma team up with Harmont & Blaine
AS Roma have roped in Italian high-end smart-casual clothing company Harmont & Blaine as their Official Style Partner following a partnership agreement with the Napoli-based company. Harmont & Blaine, as...
Harry Kane: Endorsements | Salary | Charity Work
This article contains information about English professional footballer Harry Kane’s brand endorsement deals, investments, and charity work. Full Name: Harry Edward Kane Date of Birth: 28 July 1993 Place of...
Premier League teams’ sleeve sponsors for 2023–24 season
This article contains information about the matchday shirt sleeve sponsors of each and every Premier League team for the 2023–24 season. Also ReadPremier League Sponsors 2023–24Premier League teams’ principal shirt...
Chelsea FC Sponsors 2023–24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Chelsea Football Club (CFC) as...
Chelsea FC confirm BingX deal
Chelsea Football Club (CFC) have signed a sponsorship agreement with Singapore-based cryptocurrency exchange BingX, inking a multi-year deal that will see BingX serve as the London-based English professional football club's...
FanCode to broadcast AFCON, Copa del Rey and Supercopa de España
Indian over-the-top live sports streaming platform FanCode is set to exclusively broadcast the TotalEnergies 2023 African Cup of Nations (AFCON) as well as the Copa del Rey (King's Cup) and the...
CAF renews Orange partnership
The Confederation of African Football (CAF) has renewed its partnership with global telecommunications operator Orange until 2025 with the focus on developing football, diversity and inclusion in Africa. Orange has...
Serie A signs deal with Philadelphia Italia
The Serie A TIM has signed a partnership agreement with Philadelphia Italia, a brand of the Mondel?z International Group, which will see the confectionery brand become the Official Partner of...
A look back on football’s most expensive defenders of all time
When we talk of the most expensive signings, defenders usually get left out. After all, they’re usually not the ones banging in the big goals and stealing away the big...
Roshn Saudi League Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the Roshn Saudi League’s (also known as the Saudi Pro League or the SPL) physical and digital...
A look back on football’s most expensive goalkeepers of all time
When we talk of the most expensive signings, by the virtue of their position goalkeepers scarcely get any mention. In this article, therefore, I have decided to give them a...
Wrexham AFC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across Wrexham Association Football Club's men’s and/or women’s football teams’ physical and digital assets as their sponsors and...
Premier League Sponsors 2023–24
Premier League Sponsors and Broadcasters 2023–24: EA Sports, Barclays, Budweiser, Castrol, Hublot, Nike, Oracle, Avery Dennison, Panini, Sorare, Sky Sports, TNT Sports (formerly “BT Sport”), Amazon Prime Video, BBC Sport, BBC Radio 5 Live, talkSPORT
Africa Cup of Nations (AFCON) 2023: A complete list of all teams' sponsors
This article contains information about the organisations serving as sponsors and partners to the national teams participating in the 2023 Africa Cup of Nations (AFCON). AFCON 2023 Sponsors: TotalEnergies, Puma,...
Lionel Messi: Earnings | Endorsements | Investments | Charity work
Leo Messi, a name almost synonymous with FC Barcelona, rocked the footballing world after having to leave the Blaugrana and move to the French supergiants, Paris Saint-Germain. Not only is Messi set to be an obvious addition on the pitch, but with his move PSG are set to gain commercially, as they’ll find many big-name brands following the Little Magician as they have throughout his career. Here is a profile for the legendary Argentine detailing information about his playing career as well as his brand endorsements, investments, notable honours and charity work.
Acer India ropes in Sunil Chhetri for new contest
Acer India has introduced a gaming competition in collaboration with Indian football captain Sunil Chhetri, titled 'Score with Sunil'. The campaign invites gamers to dive into the world of football...
Cristiano Ronaldo: Earnings | Brand Endorsements | Investments | Charity work
This article contains information about Portuguese professional footballer Cristiano Ronaldo — his earnings, his sponsorship and brand endorsement deals, his investments, as well as his notable charity work.
A look back on football’s most expensive player transfers of all time
It’s the season of transfers! Across the footballsphere, big-money, big-name moves create a lot of buzz and are often used as a stick fans measure their club’s might with. However,...
Odisha FC partner with Majelo
Odisha FC have announced a partnership agreement with Konark Beverages Industries' Majelo brand, which thus becomes the Official Pouring Partner of the club for the ongoing 2023/24 season. Majelo joins...
Sony Sports Network India teams up with Kartik Aaryan
Bollywood actor Kartik Aaryan has been roped in by Sony Sports Network India as a brand ambassador for football. Aaryan, as a result, will promote live action football on Sony...