NWSL teams up with Google
The National Women's Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league's Official Mobile Partner as well as a Presenting...
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Betano partners with CONMEBOL
The South American Football Confederation, commonly referred to as CONMEBOL, has announced a partnership agreement with Brazilian betting company Betano. The partnership will see Betano serve as an Official Sponsor...
AFC Bournemouth signs new partnership Asset Alliance
Premier League club AFC Bournemouth have signed a new partnership with commercial vehicle leasing firm, Asset Alliance Group, who will be joining as Official Partner of the club. The partnership...
AFA expands American Express deal
The Argentine Football Association (AFA) has expanded their partnership with international credit card provider American Express (AMEX). The expansion sees AMEX become a Global Sponsor of the Argentine national teams...
Serie A gets new title sponsor
Italian energy company Eni's mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title...
Real Madrid CF partner with AJE Group
Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group's energy drink Volt become the Spanish professional football club's...
Jill Scott, Virgil van Dijk star in latest Heineken campaign
Heineken has partnered with its brand ambassador, Liverpool FC and Netherlands men's national team star Virgil van Dijk, for its latest campaign titled "Cheers To The Real Hardcore Fans". Van...
Football Australia partners with Nestlé
Australia's nationwide football-governing body, Football Australia, has signed a partnership agreement with Swiss food and drink conglomerate Nestlé. The partnership, set to be focused on "developing grassroots sports participation", will...
AC Milan sign joint partnership deal with ComAve and Tamias
AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the...
Juventus FC rope in zondacrypto as Official Crypto Exchange Partner
Juventus Football Club have roped in Tallinn, Estonia-based cryptocurrency exchange zondacrypto as their Official Crypto Exchange Partner. As per the agreement, zondacrypto is set to become the new matchday-shirt sleeve...
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