
AC Milan and OPPO Italia renew partnership
Serie A giants AC Milan have renewed their partnership with OPPO Italia that will see the mobile brand continue to serve as the Official Mobile Partner of the AC Milan...
Serie A giants AC Milan have renewed their partnership with OPPO Italia that will see the mobile brand continue to serve as the Official Mobile Partner of the AC Milan...
Major League Soccer (MLS) has announced a multi-year partnership with fan engagement platform Socios.com, which will see the latter become the Official Fan Loyalty Partner of all MLS teams except...
Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...
The Argentine Football Association (AFA) has expanded its partnership with blockchain and cryptocurrency platform Binance, which will see the latter serve as the Main Global Sponsor of the Argentina national...
The National Women’s Soccer League (NWSL) has announced a multi-year, multi-million dollar sponsorship deal with leading provider of HR, payroll and workforce management solutions, UKG.UKG will be the first ever...
With the 4-4-2 becoming more and more redundant in modern football, a myriad of formations and positional tweaks mean wide men now are a different specimen to the classic crossers and providers of the 1990s. The modern-day wingers have a lot on their plate considering the tasks given to them on both ends of the pitch, making it one of the most difficult and vital positions in the sport. These days, they’re goalscorers, pressers, raumdeuters and much more. While the overall criteria for judging wingers remain the same as before, nowadays, they are evaluated based on their goal-scoring abilities and contribution to the team’s build-up play in addition to their dribbling and delivering abilities.
Liverpool recently registered an essential win at Villareal to make the Champions League final. The possibility of the side possibly winning the FA Cup, the Champions League and the Premier League, having already won the League Cup this season, is a testament to the quality of the players that the side field week in, week out. Among the extensive squad that the Reds boast, the following are my top five Liverpool players of the season. Mohamed Salah This season, there probably has not been a more prolific player than Mo Salah in Europe, let alone in England. The Egyptian has netted on 22 occasions this season in the league and has scored 8 times in the Champions League. He will be crucial to Liverpool's hopes of winning the European crown. Salah not only scores but also provides his teammates with opportunities to score. He has 12 assists in the league so far. In order for a player to score, they must first give themselves the best chance to do so. Salah does that by being available in the box or driving into the penalty area. He averages nearly 11 touches in the opposition box per 90'. He also averages nearly 4 shots per 90' this season, giving him a decent chance of finding the net on at least one occasion per game.
Cristiano Ronaldo’s signature brand CR7 will be launched on Indian e-commerce portal Myntra, following a partnership announcement between the two parties. The partnership will see Myntra offer more than 16...
British free-to-air TV network Channel 4 has secured the rights to broadcast all of England’s national team games for the next two years. The newly-announced partnership sees Channel 4 replace...
Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...
The Spanish club have announced the cryptocurrency trading platform as shirt sponsor. LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The...
FIFA has announced blockchain firm Algorand as its Official Blockchain Sponsor ahead of the Qatar World Cup later this year.The partnership will see Algorand become the Official Blockchain Platform of...
While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League...
The Premier League has partnered with Kick It Out to launch the South Asian Action Plan, which will be addressing the underrepresentation of British South Asian players within the English...
FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover...
Malaysian in-house subscription satellite television network Astro has renewed its partnership with the Premier League to broadcast the games in Malaysia till the end of the 2024/25 season.The new broadcast...
Manchester United have confirmed the appointment of current Ajax head coach Erik ten Hag as the new manager of their men’s first team in a deal kicking off with the...
Here, we have a profile for Andrés Iniesta that details information about his playing career, his sponsors/brand endorsements, investments, charity work, and life achievements Asics - Asics announced a multi-year contract with Iniesta in October 2018. The deal was in furtherance of the company’s goal to expand across various sports, which included football. Asics is a Japanese sports manufacturing company and also sponsors the Australian national cricket teams. Ariel - Global washing powder manufacturer Ariel tied down Iniesta post-2018 to make him a part of a web series, which was to contain five chapters in which Iniesta and the brand would highlight the ease of doing laundry and the benefits of using the Ariel 3in1 PODs.
Mercedes-Benz Mercedes-Benz tied down the former Arsenal midfielder in 2016. The agreement required Özil to act as a brand ambassador for the company. This was a significant move for the company, which had also in place a sponsorship deal with the German men’s national team. As a German automobile manufacturer, Mercedes-Benz securing a German star as one of its ambassadors was a massive push for the company. Beats by Dr Dre Özil and Beats came together to sign a deal in 2017. Mesut was not the only footballer to sign an agreement with the American audio products manufacturer, as he made appearances in Beats adverts along with Harry Kane and Neymar. Özil also posted several pictures of the brand’s products on his social media accounts. Cyrus Genève In 2013, Geneva-based watchmaker Cyrus Genève tied down Mesut to become one of its brand ambassadors. The German promoted the company through worldwide print and online advertising campaigns. He also promoted the company’s charity campaigns and was a point of sales promotions
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Real Madrid and enjoy a strong branding presence across their physical and digital assets....
Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen...
Behind every successful team there is a world-class goalkeeper pulling off extraordinary saves, but who are the greatest ever male goalkeepers to have played between the sticks?Due to playing in...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their...
Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...
Here is a profile for Gareth Bale detailing information about his playing career as well as his brand endorsements, sponsors, investments, notable honours and charity work.
This article contains information regarding the organisations enjoying a strong branding presence across Chelsea Football Club’s (CFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
Midfielders perform various roles in a team. Based on how far ahead you play on the pitch, they contribute in terms of goals, assists, breaking the lines, falling back to...
It was quite a revelation when the news broke out that Bolkiah is the wealthiest player in the world. However, it is not his footballing ability nor his stature in the sport that has earned him his riches. Unlike most players in the footballing industry who end up extremely wealthy as a result of prize money, expensive employment contracts and sponsorship deals, Bolkiah was fortunate enough to have been born into an incredibly wealthy family. The Brunei national is the son of the Sultan of Brunei, Prince Jefri. Jefri has been dubbed to own over two-thousand cars, which include cars from brands like Bentley and Ferrari. As an heir to his father’s wealth, Bolkiah is estimated to have a claim to a US$200bn fortune. This particular fact sets him apart from the rest of the footballing roster. Because of his connections to the royal family of Brunei, Faiq Bolkiah is the richest footballer in the world. However, the young man is determined to make it as a footballer due to his sheer love for the sport and nothing less. He claims to have support from his family in this regard. So far, Bolkiah has been trying to find his feet in club football in various leagues. It is yet to be seen whether he can leave a real mark on the sport as a footballer.
Konami joins as the Rossoneri’s Official Training Wear Partner. Serie A league leaders AC Milan have roped in game developer Konami Digital Entertainment as their first-ever Official Training Wear Partner....