ITV, BBC partner with UEFA
BBC and ITV have inked a new broadcast partnership with UEFA. The partnership will see both BBC and ITV broadcast UEFA Euro 2024 and 2028. The agreement will see both...
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ZENB becomes official FC Barcelona sponsor
FC Barcelona have signed a sponsorship agreement with ZENB, a gluten-free food products brand. The club have selected the London-based company as a regional partner for UK, US and Japanese...
The WIFA issue: A colossal mess at the heart of women's football
In August 2022, Anjali Shah, Director of Premier India Football Academy's (PIFA), one of India's leading football academies based out of Mumbai, wrote to Souter Vaz, the Honorary Secretary of...
Ghana national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Ghana men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Female footballers tried to raise alarm about abuse for years; people should listen when they say there’s more
A year-long investigation into US women’s football uncovered systemic abuse of players, but where does Indian football stand with respect to this, and what can we do to improve the...
Snapchat expands Sky Sports deal to boom Women’s Super League coverage
Increasing its coverage of the Barclays Women's Super League (WSL), social media platform Snapchat has decided to expand upon its existing partnership with UK pay-TV broadcaster Sky Sports. As part...
The Hero I-League fixtures are out
The AIFF has released the fixture list for the upcoming Hero I-League season. With one major league in India already underway, the I-League, too, kicks off on November 12. The...
Riyadh Season 2022 stars Karim Benzema and Mo Salah as headliners in a commercial
The third edition of the five-month-long Riyadh Season is largely a celebration of Saudi Arabia and its people as well as the city of Riyadh as a whole. The Kingdom...
Ecuador national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Ecuador men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Qatar World Cup, Orientalism and the West’s worst fears
As the clock ticks down for the FIFA World Cup in Qatar to kick off, a certain amount of abnormality remains tied to competition. The reasons are obvious and numerous...
AIFF holds Technical Committee meeting
Meeting chaired by IM Vijayan The All India Football Federation's (AIFF) Technical Committee meeting was held in Navi Mumbai on October 30, 2022 ahead of the FIFA U17 Women's World...
H&M Move partners with Zlatan Ibrahimovi?
Ibrahimovi? joins as global brand ambassador H&M Move have teamed up with Swedish footballer Zlatan Ibrahimovi?, which will see the Swede join the brand as a global brand ambassador. As...
A peer review of India’s Under-17 World Cup performance
First, let me start by acknowledging the obvious. As someone who has played the game for the better part of a decade now, I could clearly observe that the other...
Wales national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Wales men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Barcelona lock Grupo Bimbo sleeve deal for women’s team
FC Barcelona have announced a multi-year sponsorship arrangement with Mexico-based Grupo Bimbo, which makes the food and beverage company a major sponsor of the club's senior women's football team. The...
Mexico Football Team Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across the Mexico National football team’s physical and digital assets as sponsors and partners of the Mexico Football...
Croatia national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Croatia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Adidas celebrates Benzema’s Ballon d’Or win with stunning film and golden memorabilia
Since 2005 Karim Benzema has challenged for the highest honour of the game. With his golden touch, he’s overcome all rivals and become one of the most decorated players of...
Hero I-League set for November 12 kick-off
The AIFF, on October 17, 2022, released a statement intimating to fans that the new Hero I-League season will commence on November 12, 2022. However, the AIFF is yet to...
Poland national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Poland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Hublot signs with FIFA for fourth consecutive World Cup partnership
Swiss watchmaker brand Hublot has been announced as the official timekeeper of the FIFA World Cup for the fourth consecutive edition. Hublot will be in the thick of things throughout...
Real Madrid-Emirates deal extended until 2026
Emirates and Real Madrid have decided to extend their long-standing partnership. For the ensuing four seasons, the airline will remain the club's primary sponsor. Following two years as a global...
Most Decorated Football Players Still Active
Football has been generous to some players in terms of accolades won. You’ll be surprised to realize many famous players haven’t won as many trophies with teams compared to individual...
FC Barcelona to wear Drake’s logo for El Clásico
For the upcoming El Clásico, FC Barcelona are set to wear Canadian rapper and singer Drake’s logo on the front of their matchday shirt against Real Madrid. For the first...
Belgium national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Belgium men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FIFA teams up with Kia for U-17 Women's World Cup India
South Korean automobile manufacturer Kia has teamed up with the FIFA U-17 Women's World Cup India 2022, thus becoming the Official Automotive Partner of the tournament. The agreement will see...
FIFA and Roblox partner to create "FIFA World"
A few weeks out of the 2022 FIFA World Cup, online gaming platform Roblox has signed an agreement with FIFA. Through this collaboration, the open-world Roblox game will feature "FIFA...
White noise or relevant: Decoding the #RemoveATK movement
On Monday, the Indian Super League returned to the Vivekananda Yuba Bharati Krirangan, also known as the Salt Lake Stadium, in Kolkata, for the first time since 2019. The stage...
Vivek Sethia analyses Indian Super League’s issues and future
Vivek Sethia, the founder and CEO of India on Track, recently discussed the Indian Super League's (ISL) pyramid structure and the state of the league on his YouTube channel Breaking...
Odisha FC Sponsors 2022-23
Following are the organisations serving as sponsors and brand partners to Indian Super League club Odisha FC and enjoying a strong branding presence across their physical and digital assets for...