Adidas partners with Loitongbam Ashalata Devi
Adidas has announced a new partnership with Loitongbam Ashalata Devi, the captain of the India senior women's national football team. Devi will work closely with Adidas to engage and inspire...
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RANKED! – Top 10 right-wingers in women’s football right now
In the current footballing spectrum, wingers are without a doubt the most exciting players to watch on the ball – whether they operate on the left or the right wing....
Atlético Madrid Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
Footballer Alexia Putellas named Mango brand ambassador
Women football’s superstar and two-time Ballon d'Or winner Alexia Putellas has been roped in by the Spanish clothing design and manufacturing company, Mango. To develop social welfare projects to promote education for children and create a positive impact on society, Mango has forged ties with the Spanish footballer, named her their newest brand ambassador. Commenting on their association with the Barcelona Femení captain, Toni Ruiz, CEO of Mango, said: “Alexia is exemplary and has broken the mold on and off the field: a role model for younger generations for having managed to give visibility to women's sports and for promoting equal opportunities for men and women.” “She stands out for her leadership skills and teamwork, two values that are very relevant to our company. We are very proud to have Alexia as part of our team so that together we can contribute to driving positive change,” he concluded. Mango, itself, is no stranger to collaborations with football stars. In 2014, Mango named the legendary French ex-footballer Zinedine Zidane as its brand ambassador for its men's division. Similarly, in March last year, the brand appointed Frenchman Antoine Griezmann to star in the campaign for its Spring/Summer 2022 collection.
Why Juventus' points deduction is disastrous for Italian football
Italian football has witnessed a fair amount of ups and downs over the last few decades. It went from being the most-followed football league in the 1990s and a hallmark...
Manchester United sign Safia Middleton-Patel for senior women's team
English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”
Leeds United Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their sponsors for the 2022-23 Premier League...
<strong>Football in The Gulf Getting the Limelight it Deserves in Latest Developments</strong>
When Qatar gained the right to host the 2010 World Cup, it became the first Middle Eastern nation to do so. There were also expectations that it would be a...
Viacom18 to take over Indian Super League media rights
Viacom18 is all set to take over the media rights of the Indian Super League (ISL) from the 2024/25 season. Viacom18 will replace Star Sports Network, which currently holds the...
Arsenal team up with Pixstory to drive out online hate
The made in India Pixstory app took the centre-stage at the Premier League match Arsenal vs Manchester United at the Emirates stadium on Sunday. NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate. Using cutting-edge AI, Pixstory’s algorithms filter out hate speech, promoting decency in conversations and breaking the echo chambers that have formed on social media. In attendance were global honchos from the corporate world including Amit Mittal, former special advisor to President Joe Biden, Yosuke Sasaki, Softbank chief of staff, and Cara Sweeney, senior Coca Cola official. They were joined by top journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson. Apart from Arsenal, more marquee clubs including Juventus and PSG Feminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and more collaborative social platform.
Ji?í Lehe?ka: Sponsors and endorsements
Coming from a family with a rich sporting background, Ji?í Lehe?ka is a promising 21-year-old Czech tennis player. His grandmother was a national-level tennis player, while both his father and...
Manchester City partner with Sony to enter Metaverse
English professional football club Manchester City have partnered with Japanese multinational conglomerate corporation Sony to create a Metaverse for club fans. Sony announced at the 2023 Consumer Electronics Show (CES)...
Liverpool Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Liverpool Football Club’s (LFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
Brentford Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Brentford Football Club’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also...
LaLiga onboards OneFootball with content and video partnership
In an effort to broaden its global reach, LaLiga has signed a content cooperation agreement with digital football platform OneFootball. As per the deal, OneFootball will provide English- and Spanish-language...
Why Cristiano Ronaldo's move to Al Nassr reflects world economy and politics
Cristiano Ronaldo’s move to Al Nassr has rightly been met with contrasting views about the player, his past comments regarding himself, and where he goes from here. But amidst the...
RANKED! - Top 10 central midfielders in women’s football
The role of a central midfielder in the women’s game has evolved quite a lot over the last decade. While their functions and duties can be highly dependent on how...
Geekvape extends Paris Saint-Germain partnership
French professional football club Paris Saint-Germain (PSG) have renewed their Regional Partnership agreement with Chinese vape brand Geekvape. The Shenzhen, China-based vape brand was announced as a Regional Partner of...
AIFF unveils roadmap for Indian football
The All India Football Federation (AIFF) has unveiled its vision for Indian football moving ahead. Dubbed as "Vision 2047", the roadmap states the different goals the AIFF hopes to achieve...
FC Barcelona on-board Daka until 2025
Futbol Club Barcelona have joined forces with Daka, a 2015-founded Chinese trading card publisher, in a three-season deal which makes it an official regional partner of the club in China...
Manchester City strike Jio partnership
Premier League’s Manchester City FC and Jio Platforms Limited have agreed to a regional cooperation. In this move, Jio has been named as the official mobile communications network partner in...
Ranked: 10 best women's club football teams in the world right now
Despite the pay gap and the relative lack of mass following compared to the men’s game, over the last decade or so, women’s football has been rapidly moving on an...
Manchester United partner with Doo Group
English professional football club Manchester United have announced a multi-year international relationship with Doo Group, an online trading platform. Through the partnership, the financial services company and its sub-brands, Doo...
Tottenham Hotspur Sponsors 2022-23
Tottenham Hotspur and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013 which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games. In 2014, the two expanded their partnership in a new five-year deal that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-a-year extension. AIA’s visibility across Spurs’ channels have made the insurance company a household presence across the footballing scene. Officially, AIA is Spurs’ Global Principal Partner.
West Ham United Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across West Ham United’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
Pelé passes away
Brazilian great passes away following cancer battle After a prolonged fight with cancer, Brazilian footballing legend Pelé has passed away at the age of 82. The hospital stated that Pelé...
RANKED! - Top 10 right-backs in women’s football
Just like their male counterparts, the role of a female right-back has evolved and grown over the last half a decade, with them having become an integral part of their...
Crystal Palace Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Crystal Palace’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read...
Aston Villa Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across AFC Bournemouth’s physical and digital assets as their sponsors and partners for the 2022-23 Premier League season....
Tottenham Hotspur Players Boot Sponsors
Spurs have had a decent start to the season and currently sit in fourth place. Although the team have not been the most eye-catching football, they have managed to eke...
