NWSL teams up with Google
The National Women's Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league's Official Mobile Partner as well as a Presenting...
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Betano partners with CONMEBOL
The South American Football Confederation, commonly referred to as CONMEBOL, has announced a partnership agreement with Brazilian betting company Betano. The partnership will see Betano serve as an Official Sponsor...
AFC Bournemouth signs new partnership Asset Alliance
Premier League club AFC Bournemouth have signed a new partnership with commercial vehicle leasing firm, Asset Alliance Group, who will be joining as Official Partner of the club. The partnership...
AFA expands American Express deal
The Argentine Football Association (AFA) has expanded their partnership with international credit card provider American Express (AMEX). The expansion sees AMEX become a Global Sponsor of the Argentine national teams...
Serie A gets new title sponsor
Italian energy company Eni's mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title...
Real Madrid CF partner with AJE Group
Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group's energy drink Volt become the Spanish professional football club's...
Jill Scott, Virgil van Dijk star in latest Heineken campaign
Heineken has partnered with its brand ambassador, Liverpool FC and Netherlands men's national team star Virgil van Dijk, for its latest campaign titled "Cheers To The Real Hardcore Fans". Van...
Football Australia partners with Nestlé
Australia's nationwide football-governing body, Football Australia, has signed a partnership agreement with Swiss food and drink conglomerate Nestlé. The partnership, set to be focused on "developing grassroots sports participation", will...
AC Milan sign joint partnership deal with ComAve and Tamias
AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the...
Juventus FC rope in zondacrypto as Official Crypto Exchange Partner
Juventus Football Club have roped in Tallinn, Estonia-based cryptocurrency exchange zondacrypto as their Official Crypto Exchange Partner. As per the agreement, zondacrypto is set to become the new matchday-shirt sleeve...
Fulham FC team up with Flyfish
Fulham Football Club have announced a partnership agreement with Flyfish. The London-based financial services company has been roped in by the English professional football club as an Official Partner. Speaking...
Al Nassr FC sign kit partnership agreement with Adidas
Al Nassr Football Club have announced a three-year partnership agreement with Adidas. Starting with the 2024/25 season, the three-year deal will see the German sportswear and sports equipment giant become...
BYJU'S puts Lionel Messi’s contract on hold
BYJU'S has put its three-year global brand ambassadorship agreement with Argentine footballer Lionel Messi on hold, as reported by The Economic Times on Monday. The development comes just over a...
Ten brands roped in for Ole Gunnar Solskjær's maiden India tour
Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the...
FC Goa Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Football Club Goa as their sponsors...
Hyderabad FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Hyderabad Football Club as their sponsors...
Kerala Blasters FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Kerala Blasters Football Club (KBFC) as...
Real Madrid CF sign historic HP deal
Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club's first-ever Sleeve Partner in a historic deal. HP will...
Arsenal extends Sobha Realty deal
Arsenal and Dubai-based real estate developer Sobha Realty have expanded their partnership, with the latter becoming the first-ever Training Ground Naming Rights Partner, with the Arsenal training ground being renamed...
AC Milan renew Clivet partnership
AC Milan have renewed their partnership with Italian air conditioning solutions provider Clivet. The renewal agreement entails Clivet continuing on as the Milan-based Italian professional football club's Official Air Conditioning...
Harry Kane joins Reflo as golf ambassador and lead investor
English professional footballer Harry Kane has joined sustainable performance wear brand Reflo, having been unveiled as the lead investor in the company's seed funding round. The England and Bayern Munich forward...
Major League Soccer signs Regional Partnership agreement with Chevrolet
Major League Soccer (MLS) has signed an agreement with General Motors, making one of the Detroit, Michigan-based company's automobile divisions, Chevrolet, its Regional Partner in Canada. The partnership will see Chevrolet...
AFA teams up with FeedConstruct
The Argentine Football Association (AFA) has signed a new partnership agreement with sports data provider FeedConstruct, who will join as a Regional Sponsor of AGA in the European market. FeedConstruct...
Usain Bolt: Endorsements | Investments
This article contains information regarding Jamaican former sprinter Usain Bolt's brand endorsement deals and business ventures. Usain Bolt’s brand endorsements and sponsors over the years — Gatorade, Puma, Hublot, Replay,...
US Soccer teams up with Marriott Bonvoy
The United States Soccer Federation (USSF), commonly referred to as "US Soccer", has signed a four-year partnership agreement with Marriott Bonvoy. The partnership will see Marriott Bonvoy-owned hotel brands join forces...
Oleksandr Zinchenko teams up with Skechers
Ukrainian professional footballer Oleksandr Zinchenko has teamed up with Skechers, joining its roster of athletes which already features the likes of Harry Kane, Julius Randle, Terance Mann, Matt Fitzpatrick, Brooke...
Inter Miami CF expand Royal Caribbean partnership
Inter Miami CF have expanded their partnership with cruise line Royal Caribbean, which has now become the Floridian club's Official Jersey Sponsor. The deal will see the Royal Caribbean logo...
Orlando City SC ink Inter&Co deal
Major League Soccer (MLS) side Orlando City SC have announced a partnership agreement with digital banking services provider Inter&Co. The deal grants Inter&Co the naming rights to Orlando City's home...
Manchester United FC Sponsors 2023-24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Manchester United Football Club (MUFC)...
FIFA extends Visa partnership through 2026
FIFA has announced an extension of its partnership with global payments company Visa, which will see it continue on as an Official Partner as well as the Official Payment Technology...