Indian over-the-top live sports streaming platform FanCode is set to exclusively broadcast the TotalEnergies 2023 African Cup of Nations (AFCON) as well as the Copa del Rey (King's Cup) and the...
The Confederation of African Football (CAF) has renewed its partnership with global telecommunications operator Orange until 2025 with the focus on developing football, diversity and inclusion in Africa. Orange has...
The Serie A TIM has signed a partnership agreement with Philadelphia Italia, a brand of the Mondel?z International Group, which will see the confectionery brand become the Official Partner of...
This article contains information regarding the organisations enjoying a strong branding presence across the Roshn Saudi League’s (also known as the Saudi Pro League or the SPL) physical and digital...
Premier League Sponsors and Broadcasters 2023–24: EA Sports, Barclays, Budweiser, Castrol, Hublot, Nike, Oracle, Avery Dennison, Panini, Sorare, Sky Sports, TNT Sports (formerly “BT Sport”), Amazon Prime Video, BBC Sport, BBC Radio 5 Live, talkSPORT
This article contains information about the organisations serving as sponsors and partners to the national teams participating in the 2023 Africa Cup of Nations (AFCON). AFCON 2023 Sponsors: TotalEnergies, Puma,...
Acer India has introduced a gaming competition in collaboration with Indian football captain Sunil Chhetri, titled 'Score with Sunil'. The campaign invites gamers to dive into the world of football...
Odisha FC have announced a partnership agreement with Konark Beverages Industries' Majelo brand, which thus becomes the Official Pouring Partner of the club for the ongoing 2023/24 season. Majelo joins...
Bollywood actor Kartik Aaryan has been roped in by Sony Sports Network India as a brand ambassador for football. Aaryan, as a result, will promote live action football on Sony...
Brazilian professional footballer Endrick has been signed by New Balance ahead of his move to Real Madrid CF next summer. Endrick was seen wearing the "New Balance Tekela v4" last...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of West Ham United Football Club...
West Ham United FC have announced a multi-year partnership agreement with British multinational trading cards and stickers manufacturer Topps. The deal will see Topps become an Official Licensing Partner of...
Football legend Lionel Messi has been unveiled as the "icon" of the "Icon of the Seas" cruise ship of Royal Caribbean International. The "Icon of the Seas" is set to...
Manchester City FC have announced a multi-year partnership agreement with Kellogg's, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams. The partnership will see...
The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of "transforming fan experiences at Asian football events". The multi-year partnership, set...
Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season. The partnership will see FanCode...
FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...
FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer. The...
New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...
Upcoming free-to-play football video game UFL has found a new investor in Cristiano Ronaldo. The former Manchester United man has come on board as part of a group of investors...
Liverpool Football Club (LFC) have roped in IT services and consulting firm Orion Innovation as their Official Digital Transformation Partner following a multi-year partnership agreement with the Edison, New Jersey-based...
Puma is set to end its sponsorship of the Israel national football team in a decision made a year ago and not connected to the calls for consumer boycotts following...
Former professional footballer Zlatan Ibrahimovi? has been roped in as an Operating Partner at sports investment fund RedBird Capital, which will see him once again link up with his former...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mohun Bagan Super Giant as their...
Lionel Messi has been announced as the latest brand ambassador of Michelob Ultra, the light beer brand of Anheuser-Busch InBev that was recently announced as the Official Global Beer Sponsor...
Manchester United Football Club (MUFC) have announced a partnership extension with mattress and pillow manufacturer MLILY. The partnership, which started in 2016, will now see MLILY and Man United work...
Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see...
Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Wolverhampton Wanderers Football Club (commonly...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of AFC Bournemouth (AFCB) as their...
