FIFA ends long-term partnership with EA Sports
FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...
Football Sponsorships Page 22
Latest News
Luka Modri? partners with SofaScore
Croatian sports data firm SofaScore has announced Luka Modri? as its brand ambassador. By bringing Modri? onboard, SofaScore hopes to boost its profile and reach out to wider audiences ahead...
AC Milan and OPPO Italia renew partnership
Serie A giants AC Milan have renewed their partnership with OPPO Italia that will see the mobile brand continue to serve as the Official Mobile Partner of the AC Milan...
Liverpool announce Interwetten partnership
Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...
Argentine Football Association expands Binance deal
The Argentine Football Association (AFA) has expanded its partnership with blockchain and cryptocurrency platform Binance, which will see the latter serve as the Main Global Sponsor of the Argentina national...
CR7 to be launched on Myntra
Cristiano Ronaldo’s signature brand CR7 will be launched on Indian e-commerce portal Myntra, following a partnership announcement between the two parties. The partnership will see Myntra offer more than 16...
Channel 4 announces English football deal
British free-to-air TV network Channel 4 has secured the rights to broadcast all of England’s national team games for the next two years. The newly-announced partnership sees Channel 4 replace...
Mukuru announces multiple new sponsorships deals
Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...
<strong>Atlético Madrid rope in WhaleFin as shirt sponsor</strong>
The Spanish club have announced the cryptocurrency trading platform as shirt sponsor. LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The...
Manchester City Sponsors 2021-22
While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League...
FIFA scores The Look Company partnership
FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover...
Paris Saint-Germain FC Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and...
Real Madrid Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Real Madrid and enjoy a strong branding presence across their physical and digital assets....
J.League nets TikTok partnership
Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen...
Villarreal CF Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their...
FIFA nets Xero partnership
Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...
Chelsea Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Chelsea Football Club’s (CFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
AC Milan net Konami deal
Konami joins as the Rossoneri’s Official Training Wear Partner. Serie A league leaders AC Milan have roped in game developer Konami Digital Entertainment as their first-ever Official Training Wear Partner....
<strong>UEFA scores Topps partnership</strong>
Topps joins as an official partner for the 2024 Men’s Euros. UEFA has announced trading card company Topps as the Official Licensing Partner for the 2024 European Championship which is...
AS Monaco Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club AS Monaco (Association Sportive de Monaco Football Club) and enjoy a strong branding...
AS Monaco score Capital Block partnership
Ligue 1 club AS Monaco have signed a partnership with Capital Block, which will see the French side become the first club in the French league to partner with an NFT consulting agency. The partnership will see Capital Block serve as the Official NFT Agency of the club. Capital Block will be getting prominent branding visibility on multiple club channels. AS Monaco will also collaborate with Capital Block to create and launch their very own NFTs and create engaging fan experiences. Capital Block will also advise the club on which NFT platforms it should partner with.
Parimatch ends Team Spirit partnership
International better and gaming company Parimatch has announced the termination of its partnership with Russian esports organisation Team Spirit amid Russia’s ongoing invasion of Ukraine. The partnership, which started in 2019, has been a considerable success, with Team Spirit having won DotA 2 tournament The International 2021 that saw them win the prize of more than US$18 million whilst having Parimatch serve as their Title Sponsor. Parimatch Tech also provides technology solutions to various operators in Russia, which as a result of the decision will now end. Parimatch and Team Spirit most recently had renewed their partnership in January 2022, and a recently released report noted that there had been more than 4 million bets placed on Team Spirit through Parimatch’s platform. Team Spirit, meanwhile, had relocated their headquarters to Belgrade following Russia’s invasion into Ukraine and have since then started moving all of their employees and teams to Belgrade as well.
<strong>Socios.com announce Messi partnership</strong>
Messi unveiled as a Global Brand Ambassador for the crypto-based fan engagement platform. Fan engagement platform Socios.com has announced Lionel Messi as its first-ever Global Brand Ambassador following a three-year...
FIFA finalises QatarEnergy deal
QatarEnergy joins as an Official Partner. FIFA has announced liquified natural gas provider QatarEnergy as an Official Partner of the upcoming men’s World Cup that is set to be held...
West Ham announce Acronis partnership
Acronis unveiled as the Hammers’ Official Cyber Protection Partner. Premier League side West Ham United have announced global leader in cyber protection, Acronis, as their Official Cyber Protection Partner.With dual...
Crypto.com unveiled as official sponsor of 2022 FIFA World Cup
World football's regulatory body FIFA has announced that Crypto.com will be an Official Sponsor of the FIFA World Cup Qatar 2022. The company will be the exclusive cryptocurrency trading platform sponsor of the Qatar World Cup and will benefit from significant branding exposure both within and outside the tournament's stadiums. Founded in 2016, Crypto.com today serves more than 10 million customers and has more than 4,000 employees across its offices in America, Europe and Asia. The company, which is built on a foundation of security, privacy and compliance, is designed to accelerate the global adoption of cryptocurrencies through its service offerings.
BYJU’S announced as Official Sponsor of 2022 FIFA World Cup
Bangalore-based Indian multinational edtech company BYJU’S has been announced as an Official Sponsor of the 2022 FIFA World Cup which is scheduled to be held later this year in Qatar. ...
Stella McCartney releases Arsenal women's kit
Adidas has teamed up with fashion designer Stella McCartney to launch an exclusive Arsenal women's team collection. The collaboration is the first-ever joint venture between McCartney and a women's football team. The collection is created around celebrating the Arsenal women's team both on and off the pitch. The 10-piece range will also have full-zip hoodies. Along with the women's collection, McCartney will also design a gender-neutral pre-match jersey that will be worn by both the women's and the men's team of Arsenal FC. The women's collection will be first worn on March 26 during the North London Derby when Arsenal face Tottenham Hotspur, while the men's team will sport their pre-match jersey on April 4 when they travel to Crystal Palace.
<strong>Manchester City team up with FaZe Clan</strong>
Premier League champions Manchester City have announced a collaboration with North American esports organisation FaZe Clan. The partnership will see Man City team up with FaZe Clan to host a...
<strong>PSG.LGD inks EPOS deal</strong>
EPOS joins as Official Audio Partner. Paris Saint-Germain Esports have unveiled audio equipment brand EPOS as their new Official Audio Partner. The new partnership will see EPOS serve as the...