TeamViewer pulls plug on Manchester United deal
Just a year into its deal with English football club Manchester United, TeamViewer has decided to not renew the partnership beyond the ongoing term. TeamViewer signed a five-year contract with...
Football Sponsorships Page 20
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Manchester United announce Snapdragon as Global Partner
In a multi-year, international strategic partnership, Qualcomm Technologies, Inc. and Manchester United have chosen to collaborate over the former's Snapdragon brand. Snapdragon platforms are involved in smartphones, wearables, PCs, augmented...
Tottenham Hotspur announce Science in Sport as Official Performance Solutions Partner
Tottenham Hotspur, an English football team, has selected Science in Sport (SiS) as their first official performance solutions partner on August 2, 2022. In this four-year contract, SiS will supply the Premier League squad with products and a customised performance solutions framework that will help the team develop its nutrition plan. Spurs will hire personnel to assist SiS in creating the programme, which will be overseen by Emma Tester, the club's head nutritionist. In exchange, SiS will receive brand exposure on water bottles and coolers as well as branding promotion at the club's training facility and at its home stadium, the Tottenham Hotspur Stadium. The club's recently created streaming service, Spursplay, will contain SiS-branded material that shows how the company's goods are used.
AS Monaco 2022-23 Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across AS Monaco’s physical and digital assets as their sponsors for the 2022/23 season. MAJOR PARTNERS eToro AS...
Arsenal announce PRIME Hydration as Official Hydration Partner
PRIME Hydration Drink and English Premier League team Arsenal have announced a partnership, making the former the Official Hydration Partner of the latter. PRIME Hydration was founded by YouTube celebrities...
Fulham FC announce W88 as new kit sponsor
International betting company W88 and Premier League club Fulham have announced a new sponsorship agreement, making the former the main front-of-matchday-shirt sponsor of the club for the 2022-23 season. Blockchain...
Burnley FC appoint Classic Football Shirts as new kit sponsor
English football club Burnley have announced a partnership with Classic Football Shirts, a 2006-founded English clothing brand, making it their new official shirt sponsor for the 2022-23 season. As per...
Olympique de Marseille Sponsors 2022-23
This article contains details about the organisations that serve as sponsors and brand partners to Ligue 1 club Olympique de Marseille (OM) and enjoy a strong branding presence across their...
Real Madrid announce BMW sponsorship deal
Real Madrid have introduced BMW as their new official automotive partner after terminating their 20-year partnership with Audi. According to the club's announcement, the relationship will result in several new...
LaLiga to end partnership with Banco Santander at the end of 2022/23 season
Spanish football league LaLiga has confirmed that its partnership with Banco Santander will cease following the 2022/23 campaign. LaLiga started working with the Boadilla del Monte-headquartered Spanish financial institution at...
Borussia Mönchengladbach partner with Interwetten till 2025
Interwetten, an online casino and sports betting company, has enhanced its sporting lineup as a result of a partnership with Borussia Mönchengladbach of the German Bundesliga. The betting business will...
Man City crypto partner OKX becomes their new training kit sponsor
OKX and Manchester City originally collaborated in a multi-year agreement in March 2022, establishing OKX as the club's official cryptocurrency exchange partner. In addition to the March agreement, Manchester City...
Luís Figo joins Digitain
Portuguese footballing legend Luís Figo has been unveiled as a brand ambassador of sports betting company Digitain. By roping in the Portuguese legend, Digitain hopes to use Figo's global image...
PSG partner with ParionsSport for next three seasons
French football club Paris Saint-German have announced a partnership with a sports betting company ParionsSport, of the FDJ group. This three-year deal will make ParionsSport a Premium Partner of the...
UEFA Women's Euro 2022 Sponsors
This article contains information about the brands and organisations that are serving as sponsors and brand partners to the 2022 UEFA European Women’s Football Championship and enjoying a strong branding...
Leeds United appoint Astonish as training wear partner
English Premier League club Leeds United have signed a deal with Yorkshire-based personal care and household-cleaning brand Astonish. The deal makes Astonish the official training wear partner of the club...
Manchester United sign DXC Technology as sleeve and digital transformation partner
US-based IT services firm DXC has sealed a deal with Premier League club Manchester United, becoming their sleeve partner and digital transformation partner. From the 2022/23 season, the DXC logo...
Elche extend partnership with TM Real Estate Group
LaLiga Santander side Elche have extended their partnership with Spanish real estate company TM for the 2022-23 season. The two parties started their partnership in 2016 and will now be...
BT splits UK broadcasting rights for UEFA Champions League with Amazon
US internet retailer and streaming giant Amazon has bought the UK broadcasting rights for the UEFA Champions League, splitting the rights with BT in a deal that is set to...
Inter Milan and KONAMI announce multi-year global partnership
Italian football club Inter Milan have announced a multi-year global partnership with Japanese video game company KONAMI. The partnership will make KONAMI the club’s Global Football Videogame Partner as well...
Kylian Mbappé joins Sorare as first player ambassador
French footballer Kylian Mbappé has joined forces with Sorare, becoming an investor, social impact partner and ambassador of the fantasy sports game. The partnership will see Sorare support Kylian Mbappé's...
AC Milan announce partnership extension with Puma
Serie A champions AC Milan have announced a long-term partnership extension with German sportswear giant Puma. The two parties signed their first partnership in 2018. Puma will continue as the...
Norwich City announce AEC Illuminazione partnership
English football club Norwich City have signed a new principal partnership agreement with Italian floodlight brand AEC Illuminazione. As part of the deal, the AEC logo will be present on...
Newcastle United announce noon.com as new sleeve partner
English Premier League side Newcastle United have announced noon.com as their new official sleeve partner ahead of the 2022/23 season. The Middle Eastern digital e-commerce platform for fashion, electronics, beauty,...
Ronaldo Nazário becomes Betfair brand ambassador
Brazilian footballing legend Ronaldo Nazário has been named the latest brand ambassador for Betfair International. The three-time FIFA World Player of the Year and two-time FIFA World Cup winner will...
Bournemouth sign shirt sponsorship deal with Dafabet ahead of Premier League return
AFC Bournemouth have agreed to a two-year deal with Dafabet, making the Philippines-based online gambling company their main shirt sponsor ahead of their return to the Premier League in the...
LaLiga signs San Miguel as global beer partner
LaLiga has signed a five-year agreement with Mahou San Miguel, with the Spanish brewing company becoming the league’s global beer partner. San Miguel has been with LaLiga for more than...
Bayer Leverkusen sign sleeve deal with Trive
German topflight club Bayer Leverkusen have signed a two-year sleeve sponsorship deal with multi-asset investment platform Trive. The deal will kick off with the start of the 2022-23 season and...
Crystal Palace announce Macron as their new Technical Kit Partner
Premier League side Crystal Palace have announced Italian sports apparel company Macron as their new technical kit partner. Macron previously had a deal with the South London club from 2014...
PSG announce content delivery partnership with OneFootball
Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club's official website to the football media company's platforms. The deal will see PSG deliver original...