AFC Ajax have announced a multi-year partnership renewal agreement with Coca-Cola. The renewed agreement will see the American multinational non-alcoholic beverage giant remain an Official Partner of the Amsterdam-based Dutch...
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New York Red Bulls team up with Toyota
Major League Soccer (MLS) club, the New York Red Bulls have announced a new multi-year partnership with the Greater New York Toyota Dealers Association (GNY TDA) with the latter joining...
NWSL inks new deal with Amazon
The National Women’s Soccer League (NWSL) has announced a new multi-year partnership with retail giant Amazon. The partnership will see Amazon become the league's Exclusive Retail Sponsor and also the...
Magyar Telekom announces partnership with Dominik Szoboszlai
Hungarian telecom company Magyar Telekom has signed a long-term partnership agreement Hungarian professional footballer Dominik Szoboszlai. The Liverpool FC midfielder, also captain of the Hungary men's national football team, took...
Wrexham AFC partner with Ally Financial
Wrexham AFC have announced a partnership agreement with financial services company Ally Financial, which will thus sponsor their women's team's upcoming US Tour, dubbed the "2024 Wrex Coast Tour". The...
Latest News
Visa partners with Salah
Digital payments firm Visa has roped in Liverpool and Egyptian footballer Mohamed Salah as their Brand Ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa. Through...
Gary Neville joins Consello Strive
Former Manchester United legend Gary Neville has been revealed as a Partner in global advisory and investing firm, Consello Group's Consello Strive. Neville also joins as the Chairman of Strive's...
AFC Bournemouth inks new deal with LVCVA
Premier League club AFC Bournemouth has signed a new partnership with The Las Vegas Convention and Visitors Authority (LVCVA). The multi-year partnership will see the 'Visit Las Vegas' logo present...
Barcelona renews CUPRA deal
LaLiga club FC Barcelona has signed a partnership renewal with vehicle manufacturer CUPRA, who will continue on as the club's Official Automotive and Mobility Partner and the Official Car till...
Burnley signs new deal with TravisMathew
Premier League club Burnley FC has roped in lifestyle apparel brand TravisMathew as their Official Leisure & Lifestyle Partner. The partnership will see TravisMathew provide the club with their apparel...
West Ham teams up with The Kingdom Bank
Premier League club West Ham United have announced a multi-year regional partnership with leading provider of digital banking services, The Kingdom Bank Corporation, who will join as the club's Official...
Ipswich Town FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across Ipswich Town Football Club’s (ITFC) physical and digital assets as their sponsors for the 2023/24 season. Principal...
West Ham partners with Femfresh
West Ham United's women's team have announced a new partnership with intimate hygiene brand, Femfresh.Femfresh will join the West Ham women's team as their Official Hygiene Partner. West Ham and...
Leeds United FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their official sponsors for the 2023/24 season....
Los Angeles FC team up with DoorDash
Major League Soccer (MLS) side Los Angeles FC (LAFC) have roped in consumer commerce platform DoorDash as their Official On-Demand Delivery Platform. As per the agreement, DoorDash will work with...
Sportradar extends German Bundesliga partnership
Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar. The partnership extension will see Sportradar continue on as...
Sony Pictures Networks India renews UEFA media rights deal
Sony Pictures Networks India (SPNI) has extended its collaboration with the Union of European Football Associations (UEFA), thus renewing its exclusive broadcast and digital rights agreement with the European football-governing...
English Football League (EFL) Sponsors 2023/24
This article contains information regarding the organisations serving as official sponsors and partners to the English Football League (EFL) during its 2023/24 season. Also read: Premier League Sponsors 2023/24 Sky...
Southampton FC Sponsors 2023-24
This article contains information regarding the organisations enjoying a strong branding presence across Southampton’s physical and digital assets as their sponsors for the 2023-24 Premier League season. Official Partners Hummel...
Leicester City FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Leicester City Football Club as...
Los Angeles FC team up with MarioChelada
Los Angeles FC (LAFC) have signed a multi-year partnership agreement with MarioChelada by Mario Lopez, on-boarding it as their Official Michelada Beverage. As per the agreement, MarioChelada will be served...
Los Angeles FC partner with Engelbert Strauss
Major League Soccer side Los Angeles FC (LAFC) have announced German workwear and safety equipment manufacturer Engelbert Strauss as their Official Workwear Partner. The deal will see the Biebergemünd-based company...
City extend Qualtrics partnership
Premier League champions Manchester City have announced a partnership extension with the creator of Experience Management (XM) category, Qualtrics. Qualtrics has been an Official Club Partner since 2021 and now...
CONCACAF teams up with Aramco
The Confederation of North, Central America and Caribbean Association Football, commonly referred to as "CONCACAF", has signed a multi-year partnership agreement with Saudi Arabian oil and natural gas company Aramco....
Inter Miami CF team up with Duracell
Global battery brand Duracell has been revealed as the Official Power Partner of Inter Miami CF, having signed a multi-year partnership agreement with the Floridian Major League Soccer (MLS) franchise....
Los Angeles FC expand BMO partnership
Los Angeles Football Club (LAFC) have announced a partnership extension and expansion with BMO, making it their Official Jersey Sponsor. BMO will also continue on as LAFC's Official Bank and...
How Jürgen Klopp's stint revived Liverpool financially
There was a sweet sense of optimism among the Liverpool supporters at the end of their side’s draw against Tottenham Hotspur on the 17th of October, 2015. While the game...
Bournemouth and TEAMcard renew partnership
Premier League club AFC Bournemouth has announced a partnership renewal with venue access system, TEAMcard. The partnership will see TEAMcard continue on as the club's Access Control Supplier. The renewal...
Saudi Pro League announces Saudi Tourism Authority partnership
The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA). The STA thusly comes on board as...
AFC Bournemouth extends Bournemouth Town Centre BID partnership
Premier League club AFC Bournemouth have extended their partnership with the Bournemouth Town Centre BID, till the end of the ongoing season. The partnership, which is in its third year,...