Mercedes F1 partner with SAP
The Mercedes-AMG PETRONAS F1 Team have announced a new multi-year deal with SAP, which is set to come on board as an Official Team Partner, starting next year. SAP will...
f1 Page 5
Latest News
Williams Racing sign Lia Block
17-year-old American racer Lia Block has been announced as the latest driver of the Williams Racing Driver Academy and will, therefore, represent the team in the 2024 season of F1...
Haas F1 and Play'n GO team up
Play'n GO, a Swedish entertainment provider to the casino industry and creator of online casino games, has announced a multi-year deal with American Formula One team Haas. The partnership will...
Kush Maini joins Mahindra Racing
Indian racer Kush Maini has been roped in by Formula E team Mahindra Racing as their Reserve Driver for the tenth season of the Formula E World Championship. Maini's career...
Formula E Sponsors list
Listed below are the partners / sponsors of Formula E for the 2023 season. Also Read – Formula One Sponsors 2023 Title Partner ABB Global technology company and a leader in...
Hewlett Packard Enterprise (HPE) to power Alfa Romeo F1 team
Swiss Formula One team Alfa Romeo have announced that Hewlett Packard Enterprise (HPE) will be helping them design and develop their car's aerodynamics going forward. Alfa Romeo and HPE have...
Jehan Daruvala calls time on Formula 2 career
Indian professional racer Jehan Daruvala has announced that he will not be competing in this weekend's Abu Dhabi race in Formula 2, thereby calling time on his Formula 2 career...
Mercedes F1 reveal WhatsApp partnership
The Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team. The partnership has come...
Abu Dhabi Grand Prix 2023: Race Predictions
After 21 races in a record-breaking season, in which we have seen Max Verstappen and Red Bull wrap up their Drivers' and Constructors' titles, respectively, with the latter also securing...
Arctos Partners invests in Aston Martin Aramco Cognizant F1 Team
Aston Martin Aramco Cognizant F1 Team have announced a new agreement with Dallas, Texas-based private investment firm Arctos Partners, which has come on board as an investor. The agreement will see...
F1 ropes in Las Vegas Sphere for Vegas race
Formula One has booked out the Las Vegas Sphere for this weekend's inaugural Las Vegas Grand Prix 2023, with the Las Vegas Sphere set to produce content throughout the weekend. ...
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
FIA teams up with Viator
The Fédération Internationale de l'Automobile (FIA) has announced a new partnership with experiences marketplace Viator, as a Global Partner of FIA's One Road Programme. One-Road is a FIA-led loyalty programme....
McLaren Shadow teams up with NEOM
McLaren Racing has announced a new partnership with Saudi eco-city project NEOM, who have been roped in as the Official Principal Partner of the McLaren Shadow F1 esports team. NEOM...
Formula E extends Eclat Media Group partnership
Formula E has signed a partnership extension with the Eclat Media Group, further extending their broadcast partnership. The partnership extension will see the Formula E series be broadcasted across select...
Formula E set to return to India in 2024
After the Hyderabad race in 2023, the FIA World Motor Sport Council has given the greenlight for the race to be hosted in India once again in 2024. Along with...
Fortnite gets a Lewis Hamilton twist
Epic Games' popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which...
AlphaTauri Formula One Team Sponsors 2023
When Paul Stoddart sold his Minardi team to Red Bull in 2006, the team were rebranded to Scuderia Toro Rosso. The Faenza-based team made their debut in the 2006 season...
Formula E teams up with Hackett London
British clothing brand Hackett London has announced a new partnership with Formula E, joining as the Official Apparel Provider for the Formula E World Championship S10. Hackett Sport, which was...
General Motors registers as power-unit supplier for F1 2028 season
American car giants General Motors have officially registered as a Formula One power-unit supplier starting from the F1 2028 season. GM stated that they plan to supply Andretti Cadillac as...
Aston Martin F1 announce ServiceNow deal
Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...
FIA ropes in Pirelli for GT World Cup
The Fédération Internationale de l'Automobile (FIA) has revealed that Pirelli will become the Official Tire Partner and Official Tire Supplier of the Grand Touring (GT) World Cup on a three-year...
AlphaTauri bring GUNDAM to Las Vegas
Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las...
Las Vegas Grand Prix 2023: Race Predictions
After a thrilling weekend in Brazil, Formula One heads to unknown territory as we gear up for the inaugural Las Vegas Grand Prix. While Vegas brings with it a lot...
Formula One announces São Paulo Grand Prix extension
Formula One (F1) has announced a five-year extension of the São Paulo Grand Prix, which will thus remain on the calendar until 2030. The Interlagos circuit has been on the...
A$AP Rocky becomes Creative Director for PUMA x F1 collaboration
Grammy-nominated music artist A$AP Rocky is all set to become the Creative Director at PUMA for the company's partnership with Formula One. Earlier this year, PUMA teamed up with F1,...
F1 Academy 2024 calendar out
F1 Academy has released the calendar for 2024 which will see seven races in the calendar. After its debut season in 2023, the second season of the all-women's racing series...
Lewis Hamilton unveils non-alcoholic blue agave spirit "Almave"
If one has been following Lewis Hamilton on social media for the last few days, it is hard to miss his posts about "Almave". But what is Almave? Here we...
Williams Racing announce THG deal
British Formula One team Williams Racing have announced a new partnership with technology firm THG, which thus joins as their Official Partner across Nutrition, Technology & Ecommerce and Sustainability. As...
Alpine F1 sign Kush Maini
BWT Alpine F1 Team have roped in Indian racer Kush Maini to their Academy Programme. The Formula 2 racer for Campos Racing will, therefore, join the likes of Jack Doohan...