TAG Heuer Porsche Formula E team have announced a new partnership with global cloud-led data-centric software firm NetApp. The partnership will see NetApp provide Porsche with innovative hybrid cloud solutions....
British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams' esports division. The agreement will see Williams and Currys...
American Formula One team Haas recently partnered with Girls on Track UK at the Institution of Mechanical Engineers Formula Student programme's national finals in order to have discussions with young...
Formula One has teamed up with Spanish banking group Santander to provide support to its next generation of entrepreneurs by offering them its expertise in business, innovation and sustainability. Formula...
Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring...
It's the second final race before the summer break and there are plenty of storylines at play. Ferrari are looking resurgent and want to retake the Championship lead, while Mercedes...
A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...
McLaren Racing have announced the signing of INDYCAR driver Alex Palou, starting from 2023. Palou will also be serving as a test driver for McLaren's Formula One team along with Pato O'Ward and Colton Herta as part of the 2021 MCL35M F1 car testing programme. Palou will join the British team after the end of the 2022 INDYCAR season and the 25 year-old from Barcelona, who is in his second season in INDYCAR has already had a stellar start to his racing career. Palou won three races and was on the podium eight times in 2021, which saw him win the INDYCAR title last season. Although McLaren haven't announced which series Palou will race in, it is likely that the Spaniard remains in INDYCAR and races for Arrow McLaren SP.
Former Formula One race director Michael Masi has left the Fédération Internationale de l'Automobile (FIA). The decision comes following the FIA's decision to sack Masi in February 2022, ahead of...
French Formula One team Alpine have announced a new partnership with FVP Trade, a globally regulated CFD broker providing advanced charting tools, transparent pricing and fast execution for traders. The...
Swiss Formula One team Alfa Romeo have partnered with Smartech Retail Group to launch a 55-square-metre concept store situated inside the Selfridges department store in London known as 'The Track'....
The Formula One Commission met in Spielberg, ahead of the Austrian Grand Prix, and announced a host of changes, including those to the Financial Regulations. The meeting was attended by...
Charles Leclerc returned to the top step of the podium following a nervous win at the Red Bull Ring, which saw him overcome a major mechanical scare late in the...
World's leading manufacturer of high-performance alkaline batteries, Duracell has been announced as the Title Partner of British racing team Williams Racing's esports eNASCAR team. The partnership will see both teams...
Swiss Formula One team Alfa Romeo have announced that they will be launching an exclusive docuseries named Beyond the Visible. The series will give fans a look at behind-the-scene activities...
Formula One has announced a partnership with global production company Round Room Studios, which will see the two parties collaborate together to produce a one-of-a-kind international travelling exhibition and immersive...
![Alpine launches RAC(H)ER programme Programme aimed at providing equal opportunities in motorsports French Formula One team Alpine have unveiled their RAC(H)ER programme which is aimed at increasing diversity in the sport. The planned eight-year programme will provide female racers a platform to reach the pinnacle of motorsports, Formula One. Only 12% of Alpine's current workforce is made up of women and through the programme Alpine hopes to increase the number to 30%. Alpine has stated that they will start hiring female and male graduates and trainees at a 50:50 ratio starting immediately. The various steps which the programme will take are: Alpine will develop a programme to raise awareness of inclusion issues internally throughout the entire Alpine Business Unit as the team aims to create equal opportunities for all genders. A motor racing section underpinned by research carried out by the Paris Brain Institute to appreciate what it takes to be a top-class racing driver. This programme will also include the deconstruction of stereotypes using research with the funding of a scientific study to definitively break down all the pseudo-scientific alleged hurdles to Formula One female competition (fitness, cognitive). By partnering with several training organisations, Alpine will establish a specific development programme with dedicated financial means to lead the first woman into consistent Formula One competition. The French team plans to launch a fund, open to participation by all, to finance female talent within motorsport. The team will establish the right financial package and also find sponsors. Backed by the team's female ambassadors, Alpine aims to go into schools to boost awareness and interest among girls about motor racing and car industry jobs in general. The establishment of a long-term advocacy programme, engaging all relevant stakeholders in the motorsport and automotive industries in this transformative process. Alpine will also work with Formula One, the FIA Women in Motorsport Committee along with other programmes such as 'Girls on Track' to reach their goal. The French team will also invest in local STEM (Science, Technology, Engineering and Maths) programmes at grassroot levels to educate and encourage more female participation in the sport and view it as a long-term career option. Laurent Rossi, Alpine CEO, commented, "Our role, as a Formula 1 team and a brand of the Renault Group is to commit to making our ecosystem more inclusive and making diversity our strength. We are aware of the need for a profound transformation of both the sport and the industry so that all talents can flourish in the future. By launching Rac(H)er, this long-term transformation programme, we hope to be joined by all the players in the sector, because it is only by uniting that we will be able to make real progress. And that would be our real success. 'We want to make sure we give access to all of the jobs, all of the opportunities at Alpine, to women. By not having a more balanced representation of women in the workforce I basically deprive Alpine and myself of 50 per cent of the talents out there. I see it as I'm missing half of my team. 'The intent is to debunk all of the myths that women can't, because they're not adapted, because they don't have role models, because the jobs we offer are not for women. We want to debunk all those myths one by one and make sure that for each opportunity offered at Alpine there's always an equal chance for women to get the job because they can. 'Fernando Alonso is 41 [in July] and he drives a Formula One car. I think Fernando Alonso at 41 is not as strong as a perfectly fit woman athlete at 30. You can drive a Formula One car with the right preparation and that's what we intend to do. We want to prepare the women the same way that men are prepared.” Claire Mesnier, Alpine Human Resources VP, added, "With Rac(H)er, we want to create a true meritocracy and not just move statistics. We have designed a unique, long-term programme that relies on the commitment of all Alpine employees. The challenge is to encourage reflection within the teams but also to put in place concrete means to move things forward both within the company. We commit to doing this in all areas of the company and are leading by example. Fifty percent of the Alpine Management Committee are now female – not because this is a quota but because they are the best in their field of expertise to lead the role and its responsibilities.” Since its inception in 1950, Formula One has seen a total of six drivers who have been female out of the total 885.](https://staging.sportskhabri.com/wp-content/uploads/2022/07/Alpine-launches-RACHER-programme.jpg)
French Formula One team Alpine have unveiled their RAC(H)ER programme, which is aimed at increasing diversity in the sport. The planned eight-year programme will provide female racers a platform to...
Since its inception, over 70 tracks have hosted a Formula One Grand Prix, and there's a considerable split between fans over which one is the best; Silverstone? Spa-Francorchamps? Monza? Suzuka?...
Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...
After a dramatic race in Silverstone, the F1 action continues as we head to the Red Bull Ring in Austria. There are multiple storylines to look forward to, one of...
Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...
Ferrari's Carlos Sainz became Formula One's 112th winner, following the Spaniard's win at an eventful British Grand Prix. Sainz was followed by Red Bull's Sergio Pérez who finished second ahead of Mercedes' Lewis Hamilton. Sainz's teammate Charles Leclerc finished fourth ahead of Fernando Alonso, Lando Norris and Max Verstappen. Haas' Mick Schumacher scored his first ever points in Formula One, finishing eighth ahead of Aston Martin's Sebastian Vettel and Kevin Magnussen, who rounded up the points places. Maiden pole-sitter Sainz had the worst start to the race, with Verstappen taking the lead but a scary accident involving Haas' Zhou Guanyu and Mercedes' George Russell, saw an early red flag on lap two itself. Zhou, thankfully, was unhurt following his check at the medical centre and Russell walked away unhurt too. At the restart, Sainz made the most of his second opportunity and got a better start while Verstappen suffered from a mechanical issue which effectively ended his chances of fighting for the win. Sainz's teammate Leclerc and Hamilton also led the race for significant periods but in the end it was Sainz who managed to cross the line first to score his first ever win in Formula One.
British Formula One team Aston Martin have announced a new partnership with fashion brand BOSS which will see the latter become the team's Official Fashion Partner. The partnership will get...
Formula One has announced that it's working with Aramco and other major fuel manufacturers to develop a 100% sustainable fuel which will be introduced with a new engine formula in...
McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...
Buzz Group, a multinational conglomerate based out of England, has announced a new partnership with AlphaTauri, joining the Italian F1 team as an Official Partner. The multi-year partnership will be...
Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million...
Following a thrilling Canadian Grand Prix that saw Max Verstappen earn his maiden Canadian win, racing resumes in Silverstone. While Red Bull have slowly started to build a lead in...
Bio Nationality: Indian Date of Birth: 1 October 1998 Hometown: Mumbai, Maharashtra Race Starts: 247 Wins: 16 Podiums: 60 Pole Positions: 14 Fastest laps: 17 Race win percentage: 6.5% Podium...
British racing team McLaren have signed a new multi-year partnership with Nissan. The technical partnership will see Nissan provide the McLaren team with its EV powertrain technology for the Formula...
