Heineken teams up with Max Verstappen and Red Bull
Dutch beverage brand Heineken has announced a double partnership with the Red Bull F1 team and their double World Champion Max Verstappen. While Heineken will join as an Official Team...
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TCL Electronics renews Australian Grand Prix partnership
Global television manufacturer and consumer electronics giant TCL Electronics has renewed their partnership with the Australian Grand Prix Corporation. The partnership will see TCL Electronics continue on as the Official Television Provider of the Australian Grand Prix for the second straight year. The renewal of the partnership will see TCL provide the audience with audio-visual coverage experience with the implementation of over 800 LCD TVs installed around the circuit, helping spectators catch the on-track action at all parts of the circuit, irrespective of where they are. TCL will also host a racing simulator for the fans along with a daily prize giveaway. Rafael Mayen, TCL Electronics Australia, National Marketing Manager, commented, "TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we're keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge.”
Red Bull announce new partnership with Built For Athletes
Red Bull Racing have roped in premium fitness brand, Built For Athletes as the team’s Official Luggage Provider, joining on a multi-year deal. Built For Athletes will provide the team with their products which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. Both parties will also work together on a limited edition collection which will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull's drivers - Max Verstappen and Sergio Pérez on them. Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, "As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”
Mercedes team up with G42
Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”
Qualcomm joins Mercedes F1 family
Qualcomm Technologies and Mercedes have announced a multi-year partnership, which will see the Mercedes F1 team up with Qualcomm's brand Snapdragon. Mercedes will use Snapdragon's platform to create fan engagement...
Rodin Carlin signs Abbi Pulling for F1 Academy
British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with...
Ferrari announce Ecopol partnership
Ecopol, an innovative company that introduced water soluble and biodegradable film to the market which is used mainly by the household cleaning products industry, providing the consumer with a product...
Mercedes announce Nuvei partnership
Canadian fintech firm Nuvei Corporation has announced a multi-year sponsorship deal with German Formula One team Mercedes. The new partnership will see the Nuvei branding feature on the helmets and...
Aston Martin partner with Globe-Trotter
Aston Martin have announced a new long-term partnership with Globe-Trotter. The partnership will see the British manufacturer of luxury luggage join as the F1 team's Global Luxury Luggage Partner. Jefferson...
McLaren team up with DP World
McLaren Racing have announced a new partnership with leading provider of worldwide smart end-to-end supply chain logistics firm DP World as one of their Official Partners, starting from 2023. The...
Jessica Edgar joins Rodin Carlin for F1 Academy
Young British driver Jessica Edgar has been announced as Rodin Carlin's first driver for the inaugural season of F1 Academy. The 17-year-old who races in the GB4 Championship, which is...
Alfa Romeo announce new partnership with MASCOT
Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present...
Mercedes net Sherwin-Williams partnership
German Formula One team Mercedes have announced a new partnership with paint and coating manufacturer Sherwin-Williams. Sherwin-Williams will join as an Official Team Partner and will become Mercedes' supplier of...
Aston Martin partner with AvaTrade
The Aston Martin Formula One team have roped in leading online broker AvaTrade as their Official Trading Partner. The new partnership will see the AvaTrade logo feature on the Aston...
Aston Martin team up with Citi Private Bank
British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi's...
AlphaTauri extend Flex Box partnership
A leading global supplier in the logistics industry, Flex Box has announced a partnership extension with Italian Formula One team Scuderia AlphaTauri. The partnership will see Flex Box continue on...
Williams Racings inks new deal with Gulf Oil International
British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International. Gulf will also partner the Williams Racing Driver...
Red Bull announce new deal with Rokt
Global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond. Rokt along with Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of Red Bull Racing’s event celebrating International Women in Engineering Day. The partnership will see the Rokt logo present on the Red Bull race cars, driver suits, on the jerseys of the Red Bull Racing Esports team and also on various other team collaterals. Bruce Buchanan, CEO of Rokt, said, "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”
Ford announces Red Bull partnership for F1 return
After making the announcement for their return to Formula One, Ford have officially announced that they will be partnering with Red Bull for their return to the sport in 2026 and Red Bull and their sister team AlphaTauri will both use Ford-branded engines from the 2026 season onwards. The announcement of the partnership between Ford and Red Bull was made during Red Bull's livery launch for their RB19 car for the upcoming season, in New York. Following Honda's announcement to walk away from the sport, Red Bull had set up a new division to build their own engine, Red Bull Powertrains and Ford will now support the team and also provide technical input and work together on the development of a hybrid power unit to supply engines to Red Bull and AlphaTauri. Christian Horner, Team Principal, Red Bull Racing, said, "It’s fantastic to be welcoming Ford back into Formula 1 through this partnership. As an independent engine manufacturer to have the ability to benefit from an OEM’s experience like Ford puts us in good stead against the competition. 'They are a manufacturer rich in motoring history that spans generations. From Jim Clark to Ayrton Senna and Michael Schumacher, the lineage speaks for itself. For us as Red Bull Powertrains to open the next chapter of that dynasty, as Red Bull Ford, is tremendously exciting. 2026 is still a while away but for us the work already starts as we look to a new future and a continued evolution of Oracle Red Bull Racing.”
AlphaTauri ink new partnership with PKN ORLEN
Italian Formula One team Scuderia AlphaTauri have announced a new multi-year partnership with global oil and gas company PKN ORLEN. The multi-year deal will see PKN ORLEN join the team as a Principal Partner. The partnership will see PKN ORLEN have their branding present on a host of team assets as well as the AlphaTauri race car, on the rear wing and even on the driver apparel. Prior to joining AlphaTauri as a Principal Partner, PKN ORLEN were the Title Partners for Swiss team Alfa Romeo. Daniel Obajtek, CEO of PKN ORLEN, commented, "ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”
Sauber announces Audi as minority stakeholder
The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...
Alfa Romeo inks new deal with KICK
Swiss Formula One team Alfa Romeo F1 Team Stake have announced a new partnership with community-driven live-streaming platform KICK. The partnership will put the KICK branding on the Alfa Romeo...
Alfa Romeo announce new partnership with Stake
Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of...
Formula One inks new deal with beIN Sports
Formula One has announced a multi-year partnership with Qatar-owned state broadcaster beIN Sports. The partnership will kick off from the 2023 Formula One season and cover a total of ten...
Heroic renews Red Bull partnership
Danish esports organisation Heroic has announced that it will be extending its partnership with Red Bull for a third consecutive year. The extension will see the Red Bull logo continue...
McLaren extend Castore partnership
British motor-racing team McLaren have announced an extension of their partnership with British sportswear brand Castore. The expansion of their partnership will see Castore continue on as the team's Official...
F1 confirms 2023 calendar
Formula One has announced that the upcoming 2023 season will consist of 23 races. Initially the season was supposed to consist of a record 24 races but the Chinese Grand Prix was cancelled due to the country's Covid-19 situation and Formula One has revealed that there will not be any replacements for the Chinese Grand Prix. The season will kick off on March 5, 2023 with the Bahrain Grand Prix and conclude as the Abu Dhabi Grand Prix on November 26,2023. The season will also host the inaugural Las Vegas Grand Prix on November 18, 2023 and will see the return of the Qatar Grand Prix on October 8, 2023. The race is Lusail, Qatar was introduced during the 2021 season but was not a part of the 2022 championship due to the country hosting the FIFA World Cup 2022.
Mercedes team up with Solera
A global leader in vehicle lifecycle management, Solera has announced a multi-year partnership with German Formula One team Mercedes. The partnership will see both companies work towards automotive innovation and...
Ferrari inks new deal with Harman Automotive
A Samsung subsidiary and electronics technology firm, Harman Automotive has been roped in by Italian Formula One team Ferrari as an Official Team Partner ahead of the 2023 Formula One...
Formula One extends Zandvoort partnership
Formula One has announced that the Dutch Grand Prix, which is held at CM.com Circuit Zandvoort in Zandvoort, the Netherlands, will remain on the calendar until 2025. The new deal...